Only in the face of life's adversity, those who have repeatedly lost and fought have a chance to win.
The entrepreneurial experience of Macy, the American department store king, is a good example. He was born in Boston on 1882. He went abroad when he was young, and later opened a small grocery store, but it closed down soon. A year later, he opened a small grocery store, which ended in failure.
When the gold rush swept across the United States, Messi opened a small restaurant in California. He thinks that providing meals for gold diggers is a sure-fire business. Unexpectedly, most gold prospectors found nothing and could not afford anything. As a result, the shop closed again.
After returning to Massachusetts, Messi confidently started the cloth business, but this time he was not just bankrupt, but completely bankrupt and lost all his money.
Messi, unmoved, went to New England to do cloth business. This time, his luck changed. He is so flexible in buying and selling that he even turns his business into a street shop. Now, Macy's department store in the center of Manhattan has become one of the largest department stores in the world.
So, never be intimidated by failure. When you seem to be at the end of your rope, you may be one step away from success.
Paul Galvin, the son of a strong Irish farmer, is full of enterprising spirit. After World War I, galvin retired and went home. He started a battery company in Wisconsin. However, no matter how hard he tries to sell, the products are not expensive. One day, galvin left the factory for lunch. When he came back, he found the door locked and the company closed. Galvin can't even go in and take out his coat hanging on the hanger.
1926, he started the radio business in partnership with others. At that time, it was estimated that there were 3,000 radios in the United States, and it is expected that the number will increase by 100 times in two years. But these radios are all powered by batteries. So they want to invent a filament power rectifier to replace the battery. This idea is very good, but the product still can't be sold. Seeing that business is going downhill day by day, it seems that they are going to close down again. At this time, galvin recruited a large number of customers through mail order sales. As soon as he had money, he started a company specializing in the production of rectifiers and AC vacuum tube radios. But within three years, galvin went bankrupt.
At this time, he was desperate, and his factory had a net debt of $3.74 million. One weekend night, he came home, and his wife was waiting for him to take money to buy food and pay the rent, but he found that there was only 24 yuan on his body, and all of them were borrowed.
However, galvin was not discouraged. He still believes that he will succeed one day. After years of unremitting struggle, today's galvin has long been rich, and the mansion he built is also named after the brand of his first car radio.
Chen Shengze, chairman of Hong Kong Henghe Jewelry Company, said: "I will never forget what my father gave me:' Remember to look ahead and don't be discouraged if you fail!'" "My father's words of encouragement before he left became the' motivation' of my life."
1958, when Chen shengze left his hometown of Xinhui, Guangdong, and came to hong kong to make a career in the world, he was only 12 years old. Chen Shengze recalled the past sadly: "When I was young, my family was very poor. My father tilled the fields to support our three brothers, and I came second. After graduating from primary school, my father thought I could stand on my own feet, so he tried to apply for me to study a trade in Hong Kong. At that time, I picked up my luggage and embarked on my own road. I only feel that the future is bleak during the journey. After coming to this strange place in Hong Kong, I took refuge in my relatives' house. "
After arriving in Fangang, Chen Shengze was introduced by relatives and friends and became an apprentice in a small jewelry factory. 1965, Chen shengze saved several thousand yuan, and then left the "shanzhai" jewelry factory to start his own business. He found a room less than 200 square feet and hired an apprentice. I started the family jewelry processing industry.
Although Chen Shengze is ambitious in starting a business, he has been defeated repeatedly because of insufficient capital turnover, blocked roads and insufficient management experience. Although the workshop once employed 10 workers, in a year or two, it was "completely wiped out"-all the funds were lost. However, in the process of "striving for success", Chen Shengze learned a lot of valuable experience.
After all the financial losses, Chen Shengze was not discouraged. After "recuperation", he "bounced back" and groped his way forward like a paramecium. Because he felt that there was no breakthrough in his business, he suddenly had an idea, that is, to start a business abroad and learn from the advantages of the jewelry industry in advanced countries in order to improve his production methods. After making up his mind, Chen Shengze left the company to his wife and his wife.
He studied in the United States for a year and was exposed to the assembly line technology of advanced countries for the first time. He also learned about the American taste in jewelry, and most importantly, inspired his creative ideas. "This laid the foundation for my later success."
After Chen Shengze returned to Hong Kong, he founded Henghe Jewelry Company at 1975 with tens of thousands of yuan. In the first six months, only 20 people. He introduced the "flowing production" mode of the United States, canceled the apprenticeship system and trained apprentices by the division of labor system, which greatly shortened the time for training apprentices and greatly improved the production efficiency.
One day, the old employer of an American jewelry company visited his factory and was willing to send him some jewelry processing business. In this way, Chen Shengze gained a firm foothold in the jewelry industry. Due to more and more orders, within one year, the number of employees soared to 100. After a year and a half, it increased to 300. 1976, Hong Kong jewelry has been firmly ranked first in the US market.
Chen Shengze made a fortune because his spirit of rising from failure gave him the strength and source of success, and his success was inevitable.
-quoted from Yanbian People's Publishing House, "Being angry equals punishing yourself"