What can the private domain traffic pool do besides issuing coupons? All kinds of "little X" monotonous machine customer service personnel set up the stage, all kinds of boring and unified welcome words, enterprises and micro-friends added, and finally joined the group. Then, what should I do? The first thing I can think of, and the only thing I can think of, is welfare. So the founder can't wait to become the chief welfare officer, exclusive to newcomers, member privilege, explosive spike, affordable team battle, 0 yuan high-buy, God coupon delivery. Finally, the coupons were sent out, but not many people got them. The expected large-scale fission did not appear, even the unexpected large-scale bonus hunter did not appear, and then it never happened again. 1, the private domain traffic operation of high-frequency formats in general crowd scenes, such as catering, clothing, convenience stores, gas stations, supermarkets and other industries, has only one purpose, namely frequency raising, frequency raising or TM frequency raising. If it is a single product, it is the best choice not to talk for a fixed time, such as refueling, and joining the group. Cross-border madman Sinopec officially entered the private domain. During the epidemic, 300 gas stations of Sinopec Guangdong Province issued 500 million fuel coupons; For example, duck neck, delicious private group, when you join the group, you will regularly issue full coupons in the morning, evening and evening. Entering such a private domain group does not require much communication. There is a tacit understanding between the group owner and members, a single high-frequency mark, a silent ticket, and a silent ticket. If it is a multi-sku private domain group, such as supermarket private domain group, snack bar private domain group and restaurant chain private domain group, more content can be implanted on the basis of pure coupons, including new products, explosive products, special product introductions, and interactive gameplay with offline stores (store entry code, drainage gifts, circle rewards, etc.). ) .2. Private traffic operation in low-frequency general crowd scenes, such as beauty industry, building materials, home textiles, education, jewelry and other industries, has only one purpose, that is, conversion rate, conversion rate or TM conversion rate. In order to improve the conversion rate, private domain becomes their high-frequency funnel plug-in. Home textiles private domain set up cleaning and mite removal service, education private domain set up educational evaluation small lesson package experience, medical beauty private domain set up medical beauty basic knowledge content sharing, optical shop private domain set up glasses protection service, jewelry private domain set up free cleaning service. The private domain operation of low-frequency format is not to increase the purchase frequency of users, but to actively split old customers and enter new customers more widely. 3. Private domain traffic trilogy 1). The public domain drainage WeChat ecology must first achieve the layout of the public domain. With the increasing cost of obtaining customers in the public domain, users who spend money to buy are basically one-time traffic, and enterprises need to combine the characteristics of various public domains. Reasonable layout, and gradually drain to the WeChat ecology. Secondly, it is necessary to start bait drainage and use different bait for drainage. For channels that can put QR codes and external chains, they can be directly drained. If you can't deliver, you need to guide users to take the initiative to deliver the copy. Then data monitoring is needed. Through the function of enterprise WeChat, the enterprise optimizes the drainage strategy, changes the drainage mode and improves the drainage content according to the data feedback. Finally, it must be undertaken by the private sector. After the public domain traffic is guided to the various contacts of the WeChat ecosystem, it is necessary to maintain appropriate interaction with users, carry out activity strategies and publicity, achieve stickiness with users, and enhance user conversion. 2). The combination of internal and external drainage of the small program requires constant attempts to play fission. The fission based on the applet itself is a faster way to get customers. By setting the corresponding fission bait, we can guide users to share and constantly optimize fission activities, so as to achieve the effect of spreading to everyone in the WeChat ecosystem. Make good use of the WeChat ecological portal. At present, there are hundreds of small program portals in the WeChat ecosystem. In addition to the top three drop-down portals, official WeChat accounts and scan codes, enterprises can combine their own business advantages to tap more traffic portals in the WeChat ecosystem and drain them into small programs. 3). Fission customer acquisition method