Laofengxiang Company has developed into a large-scale jewelry enterprise group integrating science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., 4 professional branches including jewelry factory, silverware factory, gift factory and profile factory, as well as more than 60 chain jewelry stores, more than 300 specialty stores and 1000.
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Lao Fengxiang adheres to the brand development strategy and brand marketing strategy for a long time, takes the brand as the guide, expands the national market, and improves the marketing network layout. The leap-forward development strategy of enterprises has achieved remarkable results. The total national sales rose from 7 1 10,000 yuan in 200 1 year to 249.97 million yuan in 20 1 year. Lao Fengxiang has more than 700 chain stores and more than 2,300 sales outlets in China.
The market coverage rate is over 90%, and it is in the leading position in the industry. On this basis, Lao Fengxiang accelerated the pace of overseas expansion. In 20 12, the first foreign Laofengxiang store was opened in Sydney, Australia, and it began to expand to Hong Kong, Macao and Europe and America. In marketing strategy, we should adhere to the idea of "innovation drives transformation and development".
Adhere to the principle of "creativity drives design, culture creates value, technology follows the trend, and brand marketing gains the market", carry out product innovation and marketing innovation, develop high-end products, open up new marketing channels such as VIP, and try a new model without store marketing. In product development, we began to extend to high-end fashion products and connect with the international community.
Reference to the above content: Baidu Encyclopedia-Lao Fengxiang