According to Women's Daily, Chow Tai Fook has completely acquired Enzo, a jewelry brand owned by Lorenzo Group, to maintain and increase its influence in Chinese mainland market. Chow Tai Fook did not disclose the specific transaction price, but said that the transaction would not have a significant financial impact for the fiscal year ending March 3 1.

Adrian Cheng, executive director of Chow Tai Fook Jewelry Group, said that after joining Chow Tai Fook, Enzo will continue to maintain his niche position as a natural colored gems expert and create greater value with Chow Tai Fook's experience in jewelry and retail. Enzo's joining also complements the multi-brand strategy of Chow Tai Fook Group, enabling the latter to further enter the colored gems field.

Chow Tai Fook's market is second only to Tiffany's.

Chow Tai Fook Group is currently the second largest jeweler in the world by market value, second only to Tiffany's. Chow Tai Fook predicted in the announcement that the "big storm" will continue in the next six to 12 months. At the same time, Chow Tai Fook's business performance in the Mainland was strong, with an increase of 65,438+07%. Chow Tai Fook's choice to buy Enzo may be related to its relatively perfect market layout in China.