A burning heart means "burning heart" in Chinese. Hearts On Fire Company LLC is an American diamond jeweler. Founded by Glenn Rothman and Susan Rothman in 1996, it is a luxury brand diamond jewelry company covering 3 1 countries around the world, with an independent retail network of more than 500 retail stores and a fast-growing consumer direct purchase platform, selling all kinds of high-end wedding and fashion diamond jewelry products.

Brand:

Brand is a Chinese character, pinyin is pǐn pái, which refers to consumers' cognition of products and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest. In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection.