1. Brand positioning: Jin Lan Jewelry belongs to high-end brand positioning, and its product line covers gold, platinum and other jewelry and fashion accessories, and is committed to providing products with exquisite design and exquisite craftsmanship. As the winner of Hubei famous brand products and China famous brand products, Jin Lan Jewelry enjoys a high reputation in China, and by virtue of its status as the executive director of China Gold Association, it has special advantages in the field of gold jewelry.

2. Price: As of June 2024, 65438+ 10/0, Jin Lan Jewelry Gold reported 624 yuan/gram. Because of its high positioning, the product price will be higher than that of ordinary brands in the market. For precious metal jewelry such as gold, Jin Lan Jewelry provides mostly high-quality products.

3. Brand awareness: Compared with Tiffany and other top international luxury brands, Jin Lan Jewelry is one of the well-known brands in the domestic market. At the end of last century, the brand's popularity increased significantly and it became one of the important representatives of the jewelry industry. With its excellent design, excellent quality and certain brand historical accumulation, Jin Lan Jewelry has established a good reputation in the hearts of consumers and is a high-quality jewelry brand recognized by consumers.