1, creating affinity: Golden shovel anchors usually use words and expressions to create affinity, which makes the audience feel that there is a close relationship between themselves and the anchor.

2. Well-planned content: The anchor will carefully plan his own live content to arouse the interest and curiosity of the audience, thus attracting more viewers.

3. Create a personal image: The golden shovel anchor usually works hard on the appearance to create his own unique image and impress the audience.

4. Interact with the audience: The anchor will interact with the audience, answer their questions, communicate with the audience, and increase their sense of participation and loyalty.

5, the use of marketing tools: Golden shovel anchor will use various marketing tools, such as selling goods, joint sponsorship and so on. To earn more income.