The Introduction, Establishment and Development of Baoshilong Jewelry Brand
Bao Shilong is a jewelry company owned by kering. 1858, 28-year-old designer Boucheron founded his own brand, opened a boutique in the most fashionable palace in Paris, and designed many valuable jewels, watches and perfumes.
2 1 century, Bao Shilong adhered to the unique traditional connotation of the brand and became synonymous with bold and luxurious modern jewelry.
1893, Bao Shilong moved to Van den Square in Paris and became one of the earliest jewelry brands to open here. This shop is located in the 26th Square, which once lived next to Countess Castiglio, a famous lady of the Second Reich of France. Since its establishment, Boucheron has been favored by celebrities and dignitaries, and his career is booming. Russian czar, French actress Sarah Bernhardt, American millionaires MacKay and Vanderbilt, Countess Polinak and Madame Kousson are all clients of Boucher Dragon.
Bao Shilong always grasps the pulse of the times and draws inspiration from Russian ballet, cubism, decorative art, African art and pop art. Bao Shilong's brilliant career keeps advancing, and his unique design technology conquers Sophia? Roland, Nicole? Kidman, Julianne? Susan Moore? Sarandon and other world superstars are also favored by Indian local state owner patiala, Iranian Shah Riza and British, Bulgarian and Egyptian royal families.
International brand
To celebrate its debut in Chinese mainland, Bao Shilong designed a limited edition 18 Reflet grosgrain watch for the Bund 18, which was exquisitely crafted. Dangerous and beautiful? Series, simple and sacred? Signs? Bao Shilong's classic works, such as (Symboliques) series, are presented in the flagship store on the Bund 18. The Bund 18 boutique, like other boutiques in the world, is always ready to customize high-grade jewelry for some loyal and distinguished customers.
Kaczorowski, president of Baolong China, said in an exclusive interview that Cartier is one step ahead in cultivating and expanding the market, but the purpose of Baolong is not to compete with Cartier. What we want to tell our customers is who we are. Bao Shilong's clients are the best in the pyramid. In Europe, our clients are generally celebrities, such as the late Princess Diana of England and the royal family of Jordan. ? Kaczorowski worked in Cartier for several years and directly participated in the opening of the flagship store.
Baoshilong brand cultural celebrities and dignitaries
The history of Boucheron brand is closely related to the history of royalty around the world, and it also tells the stories of men and women in Hollywood entertainment, business and politics.
In the beautiful era of Paris, privileged women endowed the Gem Dragon with the concept of fashion, and displayed its exquisite design concept on the wrist and arm.
Shoulders, hairline, neck, even embedded in clothes. LaBelleOt？ At that time, the famous dancer Ro commissioned Bao Shilong to make a corset made entirely of precious stones, which caused a sensation.
Bao Shilong has a great vision of global development. As early as 1897, it opened a branch in Moscow, and 1903 set up a branch in Bond Street, a famous boutique street in London. 1925, Grand Duke Pataia entrusted Bao Shilong to hand over his private royal jewels?
Six boxes of precious stones and pearls? Designed as jewelry, Bao Shilong's Oriental Raiders officially began. 1930, King Riza of India entrusted Bao Shilong to estimate the wealth of the entire Persian kingdom. The king and queen of England, the king of Bulgaria, the king of Egypt and the prince of Wales all entrusted Bao Shilong to design royal jewels and accessories for them. The jewel faucet ornaments owned by the British royal family since 192 1 are deeply loved by the Queen of England.
Today, the most beautiful and accomplished women in the world compete to wear Bao Shilong jewelry. Queen Nicole of the Jordanian royal family? Kidman, Julie? Ann Moore and Susan? Actresses like Sarandon always wear stunning Bao Shilong jewelry when attending the Oscars, Golden Globes and Cannes Film Festival.
Just like the book "Paris, people are more mysterious than perfume", the French people, no matter what class, have a complex, strange and inexplicable feeling about luxury enjoyment. ?
China has gradually become an emerging consumer market of modern luxury goods. There are about 6,543,800 gold collars whose monthly income exceeds 6,543,800 yuan, which is the main consumer of luxury goods. Gucci sunglasses, Prada handbags and Louis Vuitton bags have almost become the necessities of thousands of middle class in Shanghai. You don't even have to be a buyer to own these things? Rich people? . The Economist magazine commented? A new type of luxury consumer group is growing on a global scale. They may have moderate assets, but they will enjoy luxury goods. They can spend $500 on a Gucci handbag or $ 10 on a headdress in an ordinary clothing chain. ?
It is true that Boucheron's luxury perfectly shows that the middle class in China, especially those with ambitious incomes, have a strong possessive desire for beautiful things, and they also hope to position their journey with the help of western luxury brands.
? 8 is a lucky number in China. Our company was founded in 1858, and there are two 8' s, so we will definitely succeed in the China market. ? Although he has just taken the first step to enter the China market, Bidos, president of Baolong, is full of confidence.
Boucheron sent a message from Paris to China through the language of jewelry? Convey the exquisite craftsmanship of the brand, let China know about Bao Shilong's demand for perfection, and let China know about the real leading brand of high-grade jewelry.
Baolong jewelry series is dangerous and beautiful.
Bao Shilong? Dangerous and beautiful? What is the series? Art nouveau? On behalf of,
? Serpentine? It is the focus of the Dangerous Beauty series: when the glittering diamond snake necklace is worn around the neck, the snake head pendant will hang down on the chest, while on the gold-inlaid snake ring, the snake's fangs are clearly visible and the ruby is still in its mouth. This series uses Bao Shilong's favorite sapphire geometric earrings, and the sapphire string hangs from the ear to the shoulder, which makes the wearer charming. The dangerous beauty series with 60 high-quality products is bold and decisive in design, inheriting Bao Shilong's luxurious and flamboyant momentum in the past, and interpreting a veritable? The beauty of danger and the impeccable craftsmanship of the master jeweler make this series a classic of Bao Shilong.
Mysterious sunflower
To pay tribute to the 0/50th anniversary of Bao Shilong/KLOC-,British jewelry designer Shaun Leane reinterpreted the brand's innovative spirit with his unconstrained imagination. The mysterious one-day flower necklace is dominated by black gold, interweaving branches and leaves inlaid with sapphires, brown diamonds, white diamonds and rubies with flowers, creating a power that shows growth and entanglement.