This year's Spring Festival, the protagonist of China's consumer market is gold, which is hotter, more lively and more expensive than last year.
It is reported that the China Gold Association has released the latest data. During the Spring Festival holiday this year, the consumption of gold and the price of gold ornaments in China were between 490-495 yuan. Sending family members and objects are two important requirements for consumers to buy gold. During the Spring Festival this year, the sales of some gold and jewelry enterprises increased rapidly, and some enterprises achieved the highest sales.
It is natural for the Spring Festival to stimulate consumption growth. Although this year's Spring Festival is also a high consumption momentum, it is the cheapest to consume gold jewelry after all. Many young people with poor economic conditions can't buy them, but they may need to overdraw their consumption, which will definitely affect their quality of life.
The overall trend of gold consumption is good, which shows that the demand for gold jewelry is still very strong, but because of the growth of the whole customer base, another consumption mode of gold jewelry has also increased, which is jewelry rental service.
During the Spring Festival, the demand for gold jewelry is actually more obvious, either to buy or give away, or to reward, or to participate in certain occasions to increase your mood. Be sure to buy a more reasonable gift. If you don't have to wear it yourself, you can only go to a party during the Spring Festival. If you spend nearly 10,000 yuan on gold jewelry at this time, it must be a bit extravagant, but there are not many ways to rent it. Wear the same jewelry for only a few tens of dollars for a few days.
At present, the price of gold jewelry is still relatively expensive. If there is no such scene, I suggest you consider leasing and choose the appropriate way according to the purpose. This is the correct concept of consumption.
Why is gold so hot?
In the early days of the development of human civilization, when there was a large surplus of commodities, gold did not depreciate, but was a form of barter. With the increase of circulation, people find that some projects that are relatively luminous in nature become the same choice. Most residents think that metal is special, and gold has been exchanged for many years in human history until the arrival of the paper age.
However, with paper money, gold will be stored in the form of money, which is the so-called gold standard. Until the twentieth century, the length of the gold standard was also the most valuable currency. We don't buy things with gold anymore, but we can keep it longer.
Because novel coronavirus is all over the world this year, plus China and the world, the price of gold is very strong at present. With the development of the epidemic, the world economy has basically experienced a crisis, and the current crisis has not improved.