General purchase refers to the goods that customers buy at will without prior planning, mostly commonly used snacks. Customers' motivation to buy is often because they see attractive exhibits. For these goods, the storefront should be placed at the entrance, and the large franchise stores should be displayed in the main channel. Refers to imported food with local characteristics, such as tropical fruit food in Thailand. The customer's purchase is characterized by novelty and new taste, but the one-time purchase amount is not large, and the featured goods should be placed in obvious positions on both sides of the main channel.

Shopping refers to goods that customers don't often buy, and its purchasing characteristics are repeated comparison and selection. For this kind of goods, it should be placed in the second half or higher. Customers usually buy after careful planning and comparison of quality and price, so it is best to display them in a conspicuous place. In addition to commodity factors, the display of specialty stores should also pay attention to the convenience of customers. In order to facilitate the purchase, interrelated goods should be displayed close to each other. Such as candy, chocolate, biscuits, puffed food, etc. It should be placed adjacent to each other, so that customers can buy enough goods they need in the smallest space. In order to make customers spend less time to complete the purchase, the commodity display should cooperate with the purchase efficiency. Next to the cashier is the sales area, which can save customers the time to walk back and forth; The use of multi-layer counters can display more goods by using the upper and lower spaces, and reduce the time for shop assistants to pick up goods from the warehouse. The vitality of franchise stores lies in creating people's imagination space, so it is a very important topic to display goods according to the theme. The so-called main exhibition is to create a life scene in the store, so that customers can feel at home and choose or enjoy it freely.