Combining the communication between commodities and customers, we will show commodities and brand culture to customers to achieve the best display effect. It should be uniform and concentrated, and there should be no glare. At the same time, space display and decoration need good lighting. It provides a rich display space for commodity decoration and is convenient for taking and placing commodities. Display cabinets provide the premise for the display of goods, and set off goods with various shapes and colors to achieve the best display effect. The rational allocation of display cabinets and foil items and the planning of display cabinets (display cabinets, cosmetics display cabinets, jewelry display cabinets) not only provide preconditions for display, but also create a good space for the display and layout of goods. Commodity display mainly conveys the function of plane through vision. In the case of modern commercial space, commodity display is an integral part of indoor art plane. At the same time, it is also a tense hub for building a good group trade business space. Its commodity display situations mainly include collection, opening and sample display, and its means of commodity display can be summarized into three situations. The display and decoration of store space plays a very tense role, as well as in modern trade space. Therefore, the requirements for window display are very high, and the advantages and disadvantages of a window scheme also reflect the cultural taste and display grade of the store. Because there are endless windows in various trade occasions, the window is the best way to show the trade situation of shopping centers, stores and so on. In a trade marketing situation, the display mode for customers to directly watch and select goods should be coordinated with the space situation of the group, so that the display surface of goods can convey the sense of group and space to customers through the floor plan of display cabinets, so that each local decoration is consistent with the decoration mode, style and decoration characteristics of the group, so that the situation of trade groups and the display of goods in various parts are the same, with local characteristics. The color and quality of light should be consistent with the tone planning of the group space, and good lighting effect should be maintained, so as to achieve the purpose of rendering the atmosphere and improving the group illumination of the exhibition space. The effective combination of light and color can be divided into dynamic and static, concrete and abstract, coordination and contrast, change and exaggeration. , and can also be organized into life scenes, cultural plots, theme space effects, but also the pursuit of fashionable and comfortable space effects, to create a unique and excellent display space. Choose the appropriate floor plan and materials to show the texture of the goods in the window. You need to determine the theme of the display at the beginning of the floor plan.