According to the "20 16-202 1 Internet's Special Consultation Report on Opportunities, Challenges and Coping Strategies of Chinese Jewelry Industry" by Forward-looking Industry Research Institute, since the country started the internet plus (Internet Plus) action, all walks of life are eager to catch the Internet express, otherwise they are afraid of being eliminated by the industry. Recently, it was reported that the steel industry in internet plus was in full swing, and even traditional industries like China were fully invested. It can be seen that the charm of the Internet is great, especially the rapid development of the mobile Internet. The state requires the network to speed up and reduce fees, which is also the purpose. The direction for economic restructuring is clear, and that is internet plus. However, is it possible for every industry to turn around when it enters this field? The key depends on how you play, and so does the jewelry industry.

The popularity of mobile Internet has accelerated the contact of traditional industries. Traditional old shops have invested heavily in setting up e-commerce departments. Traditional brands in the jewelry industry, such as Lao Fengxiang and Chao Hongji, have already entered the e-commerce, and the upstart diamond bird is relatively successful. Comprehensive analysis of their characteristics, jewelry industry to succeed, must have the following points:

First of all, it has a certain popularity in the jewelry industry, so it is easy to cut into the fast lane of the Internet, because there are already advertising platforms and marketing channels, and then it is very smooth to promote online shopping malls.

Secondly, entering this industry should have its own characteristics, such as Diamond Bird, which was established in 2002. First, diamond luxury goods are pushed to the Internet, and diy customization is proposed, which meets the individual needs of young people for diamond ornaments and fills the market gap. This is the key to its success.

Third, the degree of advertising, which is a game of burning money, has to be done in order to occupy a place in this market.