What are the activities for Valentine's Day?
Point out the short video+live play of Valentine's Day.
Release short videos to participate in the # Valentine's Day Festival, and you will have the opportunity to get ≥ 30,000 short video traffic and ≥ 1 10,000 live traffic.
Click on the topic Valentine's Day+Wang Shi Ruby List+Visit on time, and the three core resources help brand exposure.
Start time of submission: 20221October 25th 10: 00: 00.
Deadline for submission: February 2022 13 23:59:59
I. Participation qualifications
Those who pass the industrial and commercial registration+Diantao operation screening can participate.
Second, the short video activity gameplay
1, participation requirements:
During the event, more than 3 ceremonial videos will be released on Tao Tao APP with the topic # Valentine's Day. After the video has passed the platform specification audit and the activity content audit, it is deemed as a successful participation in the activity.
Note: Registered merchants are required to provide at least 3 different types of videos for each product, and the corresponding products should be hung when released.
2, short video content requirements:
(1) Basic requirements for video:
1. video content: the theme of the activity video must be Valentine's Day/expressing love;
2. Creation types include but are not limited to using tutorial skills, recommending good things, evaluating products, displaying atmosphere, etc.
3. The video should avoid the direct shooting of pure commodities, the pure oral broadcast without any trial, and the introduction of pure selling points;
4. The video content is positive, avoiding exposure to alcohol, tobacco, tattoos and religious elements;
5. Avoid other App watermarks and screenshots in the video content;
6. The video duration should exceed 15 seconds within 3 minutes. 20s-60s is preferred;
7. Video format: vertical screen video is preferred; The definition needs to be above 720p;
(2) video points:
1. Realism: The display method needs to make users feel brought in, integrate into the life scene, and express personal experience from the user's point of view.
2. Credibility: People should be credible and neutral in expression.
3. Information richness: In addition to commodity information, provide more information about culture/collocation/tutorial skills/production.
4. Atmosphere: Increase the visibility of the video through pictures, subtitles, flowers, sound effects, background sounds and other elements.
(3) Video release:
1. Video must be released in Diantao APP, and merchants who have not settled in Diantao must first settle in for certification; Merchants who have not settled in the certification point must first settle in.
2. To release the video, you must fill in the relevant title format: title+# topic words (for example, dating a male god is all styles! # Valentine's Day ceremony).
3. Optimize the video cover when the video is released, and the cover picture can be the protagonist/commodity/scene of the video; There is no black screen/too much text/blurred picture as the video cover.