Walking in a slightly larger supermarket, you may see beautiful storefront display and layout-magnificent, eye-catching, full of beauty and artistry. While bringing people enjoyment and admiration, it also brings people a strong commercial atmosphere. Channel flattening is an inevitable trend caused by competition. At present, large consumer goods manufacturers almost invariably extend their competitive tentacles to retail terminals. Good commodity display can not only facilitate and stimulate customers to buy, but also improve the image of enterprise products and brands. This paper will introduce some practical experience of commodity display from the principles of commodity display, the golden rule of effective display, the main types and methods of commodity display, and peep at the common practices of large enterprises through the display case of Coca-Cola. 1. There are rules to follow when displaying goods. Effective commodity display can arouse consumers' desire to buy and urge them to take buying action. Some basic principles must be followed to do a good job in commodity display, including profitability, display point, attraction, convenience, price and stability. Profitability. The display must really help to increase the sales of the store; Strive for a display position that is conducive to sales; Attention should be paid to recording the specific display methods and the objects that can increase sales; Tell merchants in time the help of commodity display to profit; Adopt the principle of first in first out to reduce the possibility of return. All right, show me. For traditional stores, a good display point refers to the shelf position behind the counter, next to the scale, next to the cash register and in front of the counter. For supermarkets or cheap stores, the shelves with the same height as the line of sight, the places where customers go in and out, and the central position of the shelves are all ideal display positions; When promoting sales, we should strive for the following positions: the center of the aisle with the most people in the store, above the ends of the shelves, at the corner of the wall shelves, next to the checkout counter, etc. Bad display points are: warehouse entrances and exits, dark corners, dead corners on both sides of the store door, and strong smell of goods. Attraction. Fully superpose existing goods and highlight the momentum; Correctly mark the price; After the display work is completed, a few pieces are deliberately removed, which is convenient for customers to pick up the goods, and secondly, it causes signs that the products are selling well; Distinguish the products of this enterprise from those of other brands when displaying; Cooperate with space display, make full use of advertising materials to attract customers' attention; You can use a lot of irregular display methods, which can not only save display time, but also produce the meaning of special price. Convenient. Goods should be displayed in places where customers can easily pick up the goods; Strive for a better display point, and strive to let customers get goods from different positions and directions; Ensure that there are more than 80% surplus goods on the shelf, which is convenient for customers to choose; Avoid mixing different types of goods, and don't post promotional materials (POP advertisements) on the goods. Price. The price should be clearly marked; The price tag must be placed in an eye-catching position, and the size of the number will also affect the attractiveness to customers; It is more attractive to write down the figures of the special price directly than to tell customers the discount. Stable. The display of goods is to help sales, not to perform stunts. When doing stacking display, we should not only consider a height that can maintain attraction, but also consider the stability of stacking. When displaying the stacking of boxes, open boxes should be placed in a stable position, and empty boxes should be put back from the top floor to ensure safety. 2. The golden rule planning and preparation for effective display. First of all, you need to prepare the necessary display equipment and tools, including: display AIDS, pins, stickers, staplers, scissors, nails, adhesive tape, shelf slings, price tags, etc. , and make corresponding plans and preparations. Relationship between guest and affection. Only by having a good customer relationship can we get the support of customers and strive to create a good display effect. Making friends with customers, persuading customers to accept the exhibition with the benefits of the exhibition, trying to attract customers' interest and attention, respecting customers' objections, and considering problems from the customer's point of view require patience to strive for the best results. Customer's opportunity point. At the terminal, we must strive to occupy the best display position. To make a good presentation, we should generally consider the following questions: know which customer or customers you need to show; Decide on the types and quantities of goods to be displayed; Find a suitable position; Explain the concept of display and emphasize the benefits of display; Respond to the customer's objection and get the customer to agree to the exhibition time.