The brand awareness of domestic jewelry consumption is still in its infancy, and regional brands or market brands have diverted nearly half of their purchasing power. In the future, with the continuous improvement of people's income level and consumption upgrading consciousness, the speed of industry integration will be further accelerated, the market will be concentrated in enterprises with more brand, channel advantages and product design capabilities, and the competition in the jewelry industry will become increasingly fierce.
2. Third-and fourth-tier cities have great development potential and become industry growth points.
At present, residents in third-and fourth-tier cities contribute nearly 60% of the total urban consumption, and 75% of the future consumption growth will come from third-and fourth-tier cities. The consumption growth demand of small and medium-sized cities has become the main driving force of China's consumer market.
3. Channel value enhances the core competitiveness of enterprises.
From the commercial value chain, the high-quality channel resources in the city's core business circle are limited, and only with high-quality channel resources can the core competitiveness of enterprises be continuously improved. More and more domestic jewelry enterprises have begun to strengthen the control of terminal sales and channel construction by establishing flagship stores in core business districts, increasing high-end shops and counters, and expanding the scale of specialty stores. As an important part of the profitability and competitiveness of brand jewelry enterprises, channel resources will continue to be concerned and invested by jewelry enterprises.
4. Improving product design ability will be the future development trend.
The domestic jewelry consumption market is dominated by gold jewelry. Compared with the product design style, consumers pay more attention to materials, and the product homogeneity is high, and the design genes of jewelry enterprises are insufficient. With the maturity of the market, consumers pay more and more attention to the design style, style and technology of jewelry, and the original design ability of products will become one of the core competitiveness of jewelry enterprises to gain market share.
5. The market share of non-gold jewelry such as diamond inlay will be further enhanced.
With the upgrading demand of residents' consumption and the rejuvenation of consumer groups, it is expected that the market share of diamond inlaid jewelry products will gradually increase, which is comparable to that of jewelry consumption in developed countries. The profit growth space of jewelry brands such as "Zhou Dasheng" with diamond inlay as the leading product will be higher than that of traditional gold jewelry brands.
6. The trend of asset securitization and capitalization will be obviously strengthened.
Jewelry industry is a capital-intensive industry, which has a great demand for capital. With the increasing recognition of the growth of the industry, the financing ability of Chinese jewelry enterprises is also increasing. At present, 67 enterprises in China's jewelry industry have successfully listed on the A-share market, the New Third Board market, the Hong Kong stock market and the US stock market, with 23, 30, 13 and 1 respectively, and more enterprises are seeking to land in the securities market. In the future, with the more healthy and sustainable development of China's jewelry industry, the trend of asset securitization and capitalization of Chinese jewelry enterprises will be further strengthened.