This time, five drinks were jointly launched, namely Yangzhi Ganlu, Oreo milk tea, steamed taro milk green, golden coconut oolong and signature taro milk tea, corresponding to the roles respectively. This activity is a joint promotion of Chabaidao and Dehui Jewelry.
Chabaidao is a local tea chain brand in Chengdu, Sichuan Province. Founded in 2008, it belongs to Sichuan Hengsheng He Rui Industrial Group Co., Ltd., with more than 4,000 stores nationwide, and the brand has covered most cities in China. On March 3rd, 20021day, at the Chengdu-Chongqing gourmet drink summit, Chabaidao won the "20021Chengdu-Chongqing benchmark brand award".
Tea returns to the essence of making good drinks, and uses raw materials, technology and innovative spirit to create drinks. Adhere to the fresh extraction of the original leaves to ensure that the tea soup not only removes the astringency but also retains the tea fragrance. Through the combination innovation of tea and fresh fruit, it presents the delicious food worth waiting for in life. In 2008, Chabaidao opened its first store in Wenjiang District, Chengdu.
effectiveness
On September 5, 2022, an earthquake of magnitude 6.8 occurred in Luding County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province. After learning about the disaster, Chabaidao immediately launched a public welfare emergency plan, and donated 65,438+10,000 yuan for earthquake relief and post-disaster reconstruction in the affected areas through the Chabaidao Love Fund co-organized by the Sichuan Youth Development Foundation.
In addition, Chabaidao also urgently deployed materials and set the stores in Luding County as love service stations to provide voluntary services for local earthquake relief. On August 3rd, 2023, Chabaidao donated RMB 5 million each to Beijing Charity Association and Hebei Charity Federation, * * *100000 yuan for emergency rescue, material procurement and post-disaster reconstruction in Fangshan District, Mentougou District, Beijing and Zhuozhou City, Hebei Province.