Activity Planning Scheme 1 I. Activity Purpose
Through the publicity on and before Father's Day on 6.2 1, we will give warm tips and gifts to customers who have eaten, and provide them with other value-added services, so as to move customers, increase their emotional attention to our Mala Tang Club, and constantly focus on Mala Tang style, thus improving our turnover, customers' turn-around rate and loyalty to our Mala Tang Club brand.
Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.
Second, the activity time:
20xx—06—2 1
Three. Location:
Four. Activity content
1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit 15 minutes.
Customers who come to our store for dinner on Father's Day have the opportunity to take a photo for free and give it to my father.
If a guest invites my father to our restaurant for dinner on Father's Day, he can enjoy the following preferential treatment:
(1), free photos.
(2) Send a shadow box.
(3) Send 1 3 special dishes to commemorate Father's Day.
(4) Give gifts (ties, etc.). ).
If you invite your father to dinner, you can enjoy the above discount and the whole order. 20% discount
5. For fathers who celebrate their birthdays on Father's Day, our store provides free Father's Day family dining tables below 10. Restaurant Father's Day activity planning scheme-planning book-restaurant Father's Day activity planning scheme. (The father's birthday must be based on the date on the second-generation ID card. He has reached the legal age of marriage for more than one year and has a photo with his children. )
Verb (abbreviation for verb) publicizes and creates an atmosphere.
(A), foreign advertising
1, do two print media advertisements.
2. The second issue of TV advertisement.
3. Online advertising.
4. High-grade architectural advertisements
(2) SMS group.
Message content: Father's Day is coming on June 15. All staff of Hot Wind wish your father or you a healthy and happy life! Dad whose birthday is in June 15 can enjoy the free family package! There are more surprises! Reservation phone number:
(3) By arranging various advertisements (pictures, words) in different locations inside and outside the store, all-round and three-dimensional publicity will be carried out to create a strong Father's Day cultural atmosphere in the store. The specific work arrangements are as follows:
1, the water mark outside the store, to remind customers at the first time.
2. In-store advertising and atmosphere creation:
(1) and 3 x-shaped brackets.
(2) 30 spray paintings.
(3) Special Father's Day menu.
(4) Free Father's Day family package.
(5) Soft writing on the table (June 1 Children's Day to June1Father's Day).
(6) Background music: Play Chen Hong's "Going Home Often" and Cui Jinghao and Liu Hegang's two versions of "Father" in a loop.
(7) Employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of the father in their hometown or the hardships and difficulties of being a father, and pave the way for the later touching!
3. On-site interaction:
(1), send father and son (female) heart-to-heart dishes. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!
(2) Take photos on the spot. Voice-over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll deliver it or give it to you then.
(3) A toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father who is far away from home a happy holiday and good health!
(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the elderly guests at the scene, and wish you and your Father's Day a happy and healthy life again! (Push the atmosphere to a climax)
Matters needing attention about intransitive verbs
1, propaganda manuscript, words and expressions should be appropriate, accurate and in place. If there are too many of them, they will be false. If it is not enough, it is impossible to have feelings with customers and it is difficult to impress customers.
2, the content of Father's Day activities should be fully trained to reach a familiar level.
3. Father's Day promotion cannot be enjoyed at the same time as other promotions.
Father who comes to our store for his birthday on June 15 must make an appointment in advance.
When celebrating my father's birthday in our store or inviting him to our store for dinner, we should organize the management to say a word of blessing for my father.
6. Ensure that Father's Day specialties have sufficient raw materials.
Activity planning scheme 21. Guiding ideology
In order to inherit Chinese traditional culture, let students feel strong nostalgia and harmonious affection, enhance their affinity for Chinese history and culture, and enhance their patriotic feelings. In the exploration, thinking and practice of the Dragon Boat Festival culture, we should cultivate students' good humanistic and scientific literacy and feel the charm of the Dragon Boat Festival culture. And further cultivate students' innovative spirit and sense of cooperation, and exercise students' basic abilities such as reading comprehension, expression and communication, as well as their ability to collect and process information by using modern technology.
Second, the activity time
The second class is on the afternoon of June 6th.
Three. Object: 1-6 grade students.
Four. Activity content
Through watching, speaking, drawing, writing, learning and sewing, we can walk into the Dragon Boat Festival and feel its culture.
1。 "Xiu Xiu, My Little Hand": Sewing sachets, making five threads in the first and second grades;
2。 "How much do you know about the Dragon Boat Festival": Junior three students make handwritten newspapers with the theme of "Approaching the Dragon Boat Festival", focusing on reflecting the customs of the Dragon Boat Festival, their own voices and life experiences.
3。 Entering Qu Yuan's Poems: Fourth-grade students learn about the Dragon Boat Festival culture by reciting poems.
4。 "I learn a skill from my teacher": Students in Grade 5 and 6 mainly explain the method of making dumplings with famous varieties. In the process of learning, they tried to use all kinds of beans as seasoning to wrap zongzi and taste zongzi with different places, styles and characteristics.
After the activity, the teacher of the comprehensive practical activity class will send the electronic draft of the activity plan to the mailbox of the Academic Affairs Office (the head teachers of Grade One and Grade Two in Senior High School) before June 8, with the font number of four. During the activity, the first, second, fourth and fifth grades should take photos, and each class should choose two best photos, which will be collected by the brigade counselors and copied to the computer of the academic affairs office. Hand in five handwritten newspapers in each class in grade three.
Chapter III of Activity Planning Singles' Day is an entertaining festival popular with young people, which is proud to celebrate that they are still single ("single" means "single"). Singles' Day was born on campus, spread through the media such as the Internet, and gradually formed Singles' Day culture. 65438+1 October 1 is a small singles day, 65438+1October1and 65438+1October1is a middle singles day, and General Singles' Day refers to 1 1.0 1.00. According to a sample survey conducted by the National Bureau of Statistics, the ratio of male to female at birth is nearly 120: 100, which is the highest in the world. It is estimated that by 20xx, there will be 30 million to 40 million more men of marriageable age than women in China. Therefore, at this time, Tmall Taobao launched the Double Eleven event planning scheme to provide online shopping carnival for the majority of otaku otaku.
As a Taobao shop owner, if you want to come up with a planning scheme, it's very simple and you can get it right away. For example, an activity planning scheme and an explosion plan of a product itself can all be used as planning cases. According to the information of Singles Day and the available promotion resources, the activity planning scheme is put forward.
Taking the Mid-Autumn Festival of National Day as an opportunity, through planning a series of activities, we will further publicize the brand image of XXXX jewelry and improve the brand awareness and reputation of XXXX.
I. Theme of the event and its concept
Bachelor, there is no reason to give 50% discount on fashion shopping.
The concept of communication, based on the concept of fashion bachelor (the copywriting and pictures used in promotion, including page making, are all around this concept), spreads the activity page through various channels.
Second, the plan implementation process summary
Valentine's Day on Qixi is the most romantic festival among the traditional festivals in China. For savvy businessmen, it is natural not to miss such a good promotion opportunity, so a series of Qixi Valentine's Day promotion activities are staged wonderfully, adding a fiery atmosphere to this mysterious and beautiful Valentine's Day. Then, how should online shop owners try their best to grab traffic and sales and wait for opportunities to make huge profits?
1, 65438+1October1-16
In short, if it is a planning case, we must pay attention to the integrity of the process, and the planning case must be implemented to the implementation level. You have to enter the situation, because you planned it, what kind of resources are needed to cooperate with you, what kind of situation will happen in the activity, how to solve and avoid it, and so on. You must make it clear, at least take precautions, so it is a simple planning case.
Collect the materials needed for preparation and promotion (including Weibo account number, Want Want number, copy required for promotion, picture materials, etc.). ), and talk about the customer service recommendation activities during the event.
2.No. 10+07- No.3 1
All promotion channels began to promote Weibo, and Weibo began to operate simultaneously.
3.165438+1October 1 -5
Weibo started a new prize forwarding, and participating stores began to post activity preview maps to jump traffic to Weibo.
Enter the preview page of sharing courtesy activities, and share this page to get 5 yuan coupons.
Reducing the price is the most practical and attractive promotion plan for buyers. Of course, price reduction is also skillful. First of all, we found a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can cultivate pricing skills in this way.
4.165438+1October 6th-1 1
After 17 days of forum promotion feedback data, select high-quality forums to directly promote soft pages.
Because the users of "Taotao Family" are mainly young people, according to their psychology of liking online games and forums, a series of activities of "Taoyou" are planned, which can effectively attract users who are pursuing fashion, innovation and entertainment to join "Taotao Family" by combining various attractive and interesting forms such as prize-winning quiz, free travel and star contact.
Activity planning scheme 4 I. Planning background
The development of enterprises needs talents. Enterprises with talents will win the vitality of development and attract talents. The environment of enterprise development and good external environment can make employees feel sufficient development space, which is very important to motivate talents; The warm internal environment can make employees feel the warmth of the family.
Holding employee activities regularly is an indispensable part of humanized management in modern enterprises, which is suitable for enterprises to seize the opportunity of talent development, create employee welfare and wealth, and create a perfect "dream team"
Second, the planning purpose
Through the monthly staff activity meeting, it will bring a relaxed environment to employees, so that after working for one month, employees will feel happy and relaxed, and meet the challenges of next month with full fighting spirit and high mental state.
Third, planning ideas.
Based on the principles of bold imagination and careful verification, combined with divergent thinking, employees' activities can be roughly divided into four categories:
Knowledge, warmth, entertainment and fashion.
Taking this as the main task, we can divide all kinds of team activities to achieve the effect of enhancing employees' mutual understanding, cultivating the sense of ownership of enterprises and relaxing their mood.
Fourth, the planning content
(A) knowledge-based
Science is the primary productive force, the times are developing, science and technology are progressing, and information is updated quickly. The knowledge-based activities initiated can stimulate employees' enthusiasm for learning to charge.
1. Speech
Invite successful people in the industry, or professional trainers. Hold targeted lectures on topics such as "life and career planning", "you don't care about your finances" and "modern business etiquette", and use the external brain to charge employees as a whole.
Financial expenses: Inviting lecturers, arranging meeting places, making tea, giving small interactive gifts, etc. If you can invite familiar lecturers through business circles or contacts, the cost can be greatly reduced.
2. Debate contest
There are a thousand Hamlets in the eyes of a thousand people, and everyone has his own opinion on things. In view of the recent social hot spots, a theme debate contest can be held to explore the eloquence and communication skills of employees.
"Which is better, stock trading or deposit", "All-rounder or expert", "Should enterprises be the masters" and other topics.
Financial expenses: venue arrangement, tea, honorary certificates and prizes.
3. Knowledge test
Professional industry knowledge and deep understanding of enterprise spirit are what excellent employees should have. Questions and answers about enterprise knowledge can help employees to further understand enterprise culture and professional knowledge in a relaxed and intense atmosphere.
Financial expenditure: same as above
Such activities include tea parties, theme salons and so on.
(2) Warm type
1. Cooking Competition
If there is a staff canteen in this activity, you can compete for some more formal dishes; If not, you can compete in some relatively simple events, such as "cold food in summer" and "fruit series", and you can also intersperse some small games, such as "guessing fruit" and "memory challenge", with the cooperation of employees, to cool off the summer and relax in a relaxed and happy atmosphere.
Financial expenditure: utensils, fruits, ingredients, small gifts.
2. Pack a pot of jiaozi together
Yuanyang jiaozi, Yuanbao jiaozi, Lantern jiaozi, Northern jiaozi and Southern Steamed Dumplings ... Employees from all corners of the country have different feelings about Jiaozi. They got together to make a pot of jiaozi and had a bite of rice, which enhanced mutual understanding and tacit understanding in cooperation, and made employees have a deeper understanding of "coming to Dukamei is more than just having a bowl of rice to eat" through laughter.
Expenditure: utensils ingredients gifts
(3) Entertainment type
1. Masquerade ball
Anyone who enters the venue must wear a mask (homemade or uniform distribution), communicate with people he doesn't know, invite people to dance, and set up some mysterious guests (wearing black robes) to talk with them, which may lead to small tasks and small gifts.
Article 5 of the activity planning scheme: Love "fight" to win, and strive to make the mind beautiful.
I. Name of the event:
"Ingenuity and Creative Labor" Fruit Dish Competition
Second, the purpose of the activity:
Labor makes body and mind healthier; Work to make the world a better place! Every fruit has its own color and mood, and every labor has its own meaning and value. In order to let students enjoy their body and mind and enrich their after-school life after intense study and life, at the same time, we should deepen the development of labor topics in four schools, cultivate students' practical ability and innovative ability, let students show themselves incisively and vividly on this small stage, create their own small works, make their smiles more confident, enhance the feelings between parents and children, harmonize the relationship between parents and children, and promote the more harmonious development of families and schools. Our second-grade Yucai Xingzhi Primary School decided to plan and hold a creative fruit platter competition.
Third, the theme of the event:
Give full play to the wisdom and imagination of beauty and spell out your own happiness.
Four. Introduction to the event:
Competition time: Friday, May 29th, 20xx, 13: 30 —— 14: 30, representing each class.
Qualifications: Grouping (3 parents and 3 students in each group) Requirements:
1. Each team consists of 3 parents and 3 classmates.
2. The participating representatives shall provide the required materials and tools. (For example: auxiliary props made of fruits, ball diggers, vegetables, plastic plates, toothpicks, buckets, etc. For safety reasons, the knives are provided by the family Committee and kept by parents. )
3. The competition lasts for 30 minutes, and players must complete their own platters on the spot within the specified time.
Zhuxian Town Woodblock New Year Pictures are one of the ancient traditional handicrafts in China. As the originator of Chi