Knowledgeable:

Have you mastered all kinds of professional knowledge in the jewelry industry (diamonds can't be asked, gold can't be asked)?

Are you familiar with the features of our products?

Are you familiar with the products, sales words, promotion plan, after-sales guarantee and marketing strategy of your peers?

Are you very clear about the characteristics, advantages and disadvantages of various shops and business districts in this area?

More knowledgeable and professional:

Others will only say that the color is H. Do you know white and 96 colors?

It takes 60 seconds for others to get the certificate, and you have to find someone to help you look everywhere. Can you find each one in five seconds?

Everyone's English is not good. Is the pronunciation of common English words more standard?

Second, can you be a friend of the customer?

There are many definitions of friends. There are two basic elements in making friends with customers:

First, do you know your customers? Understand his needs? Can you be friends with customers?

I saw a shopping guide talking to the customer for half an hour and asked her "What's the customer's last name-I don't know", "What does the customer do-I don't know", "Why did the customer buy it-it seems to be getting married" and "What other shops did the customer see-I didn't ask" ... I said, what are you doing? If you are so careless with your customers, your customers will certainly not rest assured of you.

Some shopping guides will say that customers are unwilling to tell me. "Name, gender, place of origin ..." Who wants to try a prisoner? Chatting with customers, pointing to the work permit (or the business card handed over) to introduce yourself, "Hello, Sir, I am Meng * *, you can call me Mr. Meng. Please let me know if you have any questions about buying jewelry in the future. By the way, what's your name, sir? " Generally polite people will answer "I don't want your surname *", as if few people will say "Hey, hey, I won't tell you". "It should be Mr Wu. You are the boss at first sight. " We chatted as if we knew each other very well. Imagine you go shopping with friends and compare your feelings.

When chatting with a customer, give him two business cards when you leave (what if one day the customer wants to introduce a friend to buy it and can't remember who you are? No business card? A box of business cards costs 9 yuan, you can't do it yourself. If the customer fails to complete the transaction for some reason, please write down the customer's name and telephone number. A shopping guide received a young lady, saw an earring and said that she would go on a business trip and buy it when she came back. "Shipping is the last word!" The shopping guide left his phone number, watched TV at home and listened to the weather forecast, saying that it was snowing where the customer was on a business trip, so he sent a text message saying, "Look at the weather forecast, it said it was snowing. I wonder if you have any warm clothes. Pay attention to your health when you go out. The earrings you see are new styles. Come and have a look when you come back. * * Jewelry * * ". The customer bought it when he came back, saying that the shopping guide was interesting enough, but his boyfriend had not thought of it yet. It must be right to ask her for something.

You sell diamonds, but it doesn't mean that nine times out of ten you have to talk about diamonds. Buying a ring of several thousand dollars is only110 of the other party's wedding expenses, and it is only one of the more important things in a mess. You can talk about the wedding, where the wedding reception is, and introduce a photographer friend to take his wedding photos as an experienced person or an experience you have seen. In short, jokingly, if you can scold his mother-in-law and wife with him and still laugh, what else can't be sold? Customers are sometimes proud, just listen to what others say. But chatting, you will always find that customers are actually inconvenient to have at hand. You can tell him sincerely that you can buy a small one first and then change it for a small one when you have more money. The customer bought a diamond ring and wanted to buy a jade pendant. They don't have it at home, so you can generously introduce it to other counters, and customers and peers will think you are very atmospheric. Next time I sell jade, I will bring you a client. The counter is often a symbol of the opposition between customers and shopping guides, as if the two sides are just trading, or always feel that the business is unscrupulous. The shopping guide should consciously walk out of the counter, stand beside the customer, give him advice and help him choose.

(Fiction: A customer has a cold to buy medicine, and a shopping guide who sells white and black receives it) Oh, this gentleman has a cold. Here, have a cup of hot water. Come on, have a look. This is cold medicine. There are pills, oral liquid and granules. Mr. Wang, isn't it? You are always running outside, so it is better to buy pills, which are convenient to carry and take. You have to drive occasionally, don't you? It is best not to feel sleepy after taking it. You see, there are 999,666 and so on. By the way, this black and white match well. Divide white films and black films, eat white films for half a day, don't sleep, eat black films at night and have a good sleep. Remember to drink more water and smoke less when you go back. I wish you a speedy recovery. Also, remember, you are not the only one selling things! Because there are many people selling it (whether your introduction and service will become the standard for customers to measure others), there are also many people who can help you sell it (buying jade, semi-precious stones, taking wedding photos and inadvertently recommending wedding banquets in restaurants are much better than you)!

Whether the shopping guide behavior is standardized and personalized. Winning without a move is the highest realm of martial arts. Nothing comes from a lot of research and practice on Wushu, from a lot of actual combat, and finally discovers the laws in Wushu and fighting. Understand the essentials of defeating the enemy, find the needs of customers, guide and meet the needs. You can visit my space. The answer is Changshan. More detailed and more.