In order to ensure that our efforts are effective, we need to start making plans in advance, which can clearly set a general direction for an action. So do you know how to write a standard plan? I have arranged a romantic surprise plan for you on Valentine's Day. I hope you like it!
Valentine's Day Romantic Surprise Plan (No.1 article) February 14, the most romantic day of the year, is a day of infinite tenderness and release, a day of sincere longing and expectation for an answer, and a day of heart-to-heart collision with generate's eternal love spark.
On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be happy together.
The legend of meteor in the vast universe, there is a small planet. I met a beautiful star on a night full of sunset glow. When a star runs, there will be flowing colored light behind it. "She is so beautiful," he sighed. She was moved by her beauty and waited for someone to do something for her, but she waited for a year, two years-ten years, twenty years-until.
But after all, he was too young and the light was too weak. Before he could get close, he fell down and disappeared, and he was disappointed. He gave love, but she didn't get it, so he spent another ten thousand years in a daze. He thought that if she appeared again, he would burn himself and tell her that she was the most beautiful star he had ever seen, and he fell in love with her at first sight. A million years later, when he is old, he may miss this beauty forever. Just when he was desperate, her beauty came again. He burned all of himself without hesitation, swept through the beautiful light in the sky and formed the first real meteor in the universe. This time, he was lucky. He not only saw her, but also left a small piece in her arms. He died until he told her that she was the most beautiful person he had ever seen. She was shocked and decided to look for one percent of his fall, maybe only one thousandth, one thousandth-one billionth, but in any case, she decided to travel in the sky forever, gently brushing all the planets and looking for one percent, one thousandth-one billionth of her love.
Later, many stars burned part of themselves to mourn their romance, forming a meteor shower. Perhaps it should be said that the stars are celebrating Valentine's Day. Whenever a meteor passes by, it is actually the stars who are paying for love.
1. The theme of the activity "Heart to Heart Star Wish" borrows a romantic star and sincerely makes a wish to continue to associate with him or her.
Second, the purpose of the activity 1, the ultimate goal: to increase product sales; 2. Direct purpose: improve brand awareness and reputation through activities; Third, the activity time is 65438+1October 23-February 20. IV. Venue _ _ _ _ Jewelry selling points in North China. V. Organizer _ _ _ _ Jewelry Co., Ltd. VI. The details of the event are divided into three parts: 1, dedicated to couples who can spend Valentine's Day together; 2. Dedicated to lovers who can't spend Valentine's Day; 3. Dedicated to single aristocrats.
The details are as follows: 1, dedicated to lovers who can spend Valentine's Day with him/her, compose a romantic poem with him/her, make a sacred covenant with him/her, share the hidden language with him/her, and hold hands with him/her in this life.
Love recommendation: "Heart Talk"
2. Dedicated to lovers who can't spend Valentine's Day. You have him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. In the days when the colorful discs dedicated to single aristocrats are paired, let's put down our burdens for a while and have a date with the meteor, believing that it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights of "heart to heart, stars with wishes"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of _ _ _ _ jewelry. ) props preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of meteors.
Highlight 2 of the "Great Collection of Truth Declarations"
Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.
Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.
In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.
Activity Highlight 3 "Shopping Courtesy"
All customers who shop on February 14 will be given small gifts. (Flowers) Activity Highlight 4: You can also design and process your exclusive diamond jewelry in our major selling points. It must be fun!
However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day.
Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.
Seven. Media promotion (omitted) VIII. Set up a selling point area on site to display the recommended products of this activity; In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity".
Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point).
Hang a flag: a romantic meteor, with our sincere vows across the sky; X-frame: displays the event content.
Nine. Preparation 1. Personnel arrangement (omitted) II. Material preparation (omitted) 10. Medium-term operation: (omitted) 1 1. The continuation of the later "Declaration of Truth" is a good link in the follow-up report.
Twelve. Budget (omitted) XIII Effect Monitoring and Evaluation (omitted)
Romantic surprise plan for Valentine's Day (II) 1. Activity theme: "Pairing for a long time"
2. Activity time: 20 _ _/0214
4. Activities:
1. The chef designed a delicious menu for the exclusive lover, so that two guests can use separate boxes.
2. Give an executive suite one night.
3. Give away red wine and freshly squeezed juice for unlimited drinking.
4. Limited to 5 groups, the preferential price is 9999+ 10%.
Please make an appointment three days ago.
1. Activity theme: "Pairing for a long time"
2. Activity time: 20__/02/08-02/ 14
4. Activities:
4- 12/8-2/ 13 * * for six days, the price of pushing meals is 450-980 dollars, and all customers who participate in the "love note" can enjoy a 10% discount;
Customers who participate in the "Say Love Me" activity can enjoy the "Love My Wine Nine" activity discount ~ order special drinks and enjoy a special price of $99.
On April 22/14, there are only two people dining together on Valentine's Day, and the price of one-person sea and land double package is 65438 USD +0999 net;
Customers who participate in the "Say Love Me" activity can enjoy the "Love My Wine Nine" activity discount ~ order special drinks and enjoy a special price of $99.
4-3 Love Post-it activity is to stick a love-shaped post-it note on the glass behind the gift cabinet, and there will be no other 10% discount on Valentine's Day.
5. Contents of dishes: American T-bone steak with cream crab and shrimp.
Valentine's Day Romantic Surprise Plan (Chapter III) I. Purpose of the activity
1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Business: Through this activity, improve the brand appeal of Zunpin Tea Western Restaurant in the surrounding industry markets; Improve the daily average turnover of Zunpin Tea Western Restaurant.
Second, the theme of the event
20__, meet true love.
Third, the activity time
20__ _ _ _ _ _ _ _.
Four. Mode and cost of activities
1. Integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages;
2. Publish the activity information, content and activity mode to recent customers through print advertisements, banners and LED display screens;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
There is a reception desk in front of the restaurant. Participants buy Valentine's Day activity cards at the reception desk. Men's activity card 150 yuan/Zhang, women's activity card 80 yuan/Zhang;
5. All female guests who visit Zunpin Tea Western Restaurant on Valentine's Day can get a rose at the sign-in desk;
6. Two chocolates will be given when the restaurant opens.
Verb (abbreviation of verb) advertising method
1, leaflets: 10000 copies, distributed by yourself.
2, SMS release: 3,000 yuan.
3. Internal advertising: (including painting and computer screen).
Cost budget of intransitive verbs
1, simulated rose: 6000 ×0.3 yuan = 1800 yuan.
2. Rose: 500× 1 yuan =500 yuan.
3. Chocolate: 100 box ×20 yuan = 20 yuan.
4. Pink chiffon: 100 yards ×5 yuan =500 yuan.
5. Flyer: 10000 ×0.25 yuan =2500 yuan.
6. Painting: 200 square×10 yuan =20__ yuan.
7. Others: 500 yuan.
8. Total: 9,800 yuan.
Valentine's Day Romantic Surprise Plan (Part IV) On Valentine's Day in February 14, the 4th Valentine's Day Conference will be staged as scheduled, presenting wonderful programs such as "Love Song Challenge" and "Couple Happy Party" for couples and friends:
1, Love Song Challenge, 2. 14 Valentine's Day love songs are sung all day.
In February14 _ _ x * * a love song contest will be held in the exclusive hall to give couples an ingenious Valentine's Day gift. All couples can participate in the activities through pre-event recruitment or on-site registration, sing their true love and leave sweet memories!
Award setting: the most powerful couple award (the award value is 20__ yuan).
Most Stage Charm Award (Award Value 1000 Yuan Couple Award)
Most Popular Award (Award Value 500 yuan Couple Award)
All registered couples can get a beautiful Valentine's Day gift.
Registration conditions: a couple of men and women can register at the same time (regardless of age)
Registration time: February10-February 13.
Registration place: * * Enjoy the lobby.
2. Valentine's Rose Garden: From February 7th to March 4th __X, a romantic and warm "Valentine's Rose Garden" was launched at the Lunar New Year Fair. Super rose, black rose, blue enchantress, yellow rose, green beauty, pink rose, purple princess, white rose, champagne rose … rare roses from all over the world gather in the rose garden to show the fragrance of love!
3. Lover Rose Tree
During Valentine's Day, the Golden Cabin built a lover's rose tree symbolizing sweet love with 9999 roses. Couples can write their lovers' messages and hang them on lovers' trees. At the same time, couples can take photos here and leave eternal memories.
4. Lover's Wall-Love Message Board
During the activity, a lover's wall will be built in the * * * Enjoy Pavilion. Couples can write a message of love on the lovers' wall and send a warm and romantic love blessing to their lovers.
5, couples happy party-indoor park couples paradise, top ten points to play, unlimited romance, accompanied by a lifetime.
6. Couple buffet dinner: During the event, Green Harbor carefully prepared a couple package for couples, with special taste and profound meaning.
Valentine's Day Romantic Surprise Plan (Chapter 5) I. Theme of the event
Love, love 2. 14.
Second, the activity time
February 1- February 14
Third, the planning theme
Sections 1 and 2. 14 should distinguish Valentine's Day, from the caliber of communication to the organization of activities, all based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love 2.14-Large-scale solicitation of "Me and My Lover" (February1-February 17)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? __X "My Love and I" large-scale collection activities kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded __X with exquisite gifts from 200 yuan;
The earliest wedding promises were five, and the owner of each promise rewarded __X with exquisite gifts worth 200 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care about each other, the favorite is 2. 14-__X _ _ X pedestrian street, which is 77% lower than the current price. (August 18-20, discount, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, like 2. 14-__X _ _ x large-scale cultural performances, wonderful live activities.
February 1-5, Wedding Show __X Square;
February 5-5, __X Square wedding show;
February 3rd and March 5th, __X Square, a series of cultural activities in _ _ _;
Person in charge:
4, love each other, love 2.14-Wanzhi Crane is sincere.
_ _ Ten thousand paper cranes in the pedestrian street welcome the festival of 2. 14. In the early stage, _ _ employees can fold it themselves, and the materials used will be reimbursed by the company. 2. On the day of14, the paper and pen of the paper crane can be prepared at the scene, and customers can fold the paper crane by themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang it in the pedestrian street-_ _ Square.
On the afternoon of February 1, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
The first stage: the registration stage is from February 3 to February 10.
Interested personnel can register at the __X General Service Desk, the _ _ Plaza General Service Desk and the _ _ Supermarket Service Desk;
The second stage: the blind date stage
On February 1 1, a large-scale villagers' meeting was held in _ _, and the company personnel made a list of applicants.
Person in charge:
5. Love, love 2. 14- What to give my lover!
From February 3 to February 1 1 day, you can get a special discount card for _ _ flower shop when you spend 100 yuan on shopping. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
6. Love each other, love each other 2. 14- Husband and wife love contest (19: 00 February/night of kloc-0/4)
Husband and wife love contest, 2. 14 party, held in _ _ square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as 60% discount on event gifts, background editions, performances and jewelry.