If you want to say that Safir gold is cheap, you must talk about the development of this enterprise.

Safir started from 1993 and got on the rocket in 2006, making rapid progress. Quickly spread all over the national market, imagine, you have such a sudden increase in franchisees, what problems may arise?

The constraints on franchisees are not in place.

There is an extreme shortage of personnel.

Speaking from personal experience, how did Seyfel handle it?

Our side is a small city, and the sellers of these jewels are all gathered in one place, which is much simpler by comparison. Let's start with a freak, Chow Tai Fook, who never does any offline activities. Unlike some other Zhou's gold shops, there are often some marketing activities such as blowing balloons and clowns at the door.

Anyway, today is my wife's birthday, and I'm going to the jewelry store, otherwise no one will go every day.

Therefore, in the process of shopping, I am quite touched.

Safir's label price is generally lower than others, and the discount is also within the rational range.

? High price tag and low discount are the experiences of many people visiting large-scale stores. So what are the pros and cons of this?

Benefits: generally harvest more high-income people, screen consumers and promote higher single consumption;

Disadvantages: It obviously becomes an obstacle for low-income people, which makes people flinch.

So, in China, is it the high-spending people who have a high single income but few people, or the low-spending people who have multiple incomes?

Seyfel chose the second option to gain more consumers and loyal customers through low prices.

But being cheap does not mean that the quality of gold is not good. After all, his name is not on the unqualified list every year.