Each brand has its own positioning and development direction, and there are similarities; The gold they sell is of the same purity, but different; Style, quality and price.

1. The influence and grade of each brand are different, and the consumer groups targeted by the pricing standards are also different. The big brands in the first echelon of the jewelry industry naturally hold a certain market discourse power.

2. The promotion and selection methods of each jewelry brand are different. Big brands have strength and are not afraid to sell. What they value is not quantity but quality.

3. Each regional franchisee and local brand has its own pricing power. Their strength is not so strong, and they think the price of gold will go up. If the price of gold goes up, they just don't want to sell it. If gold is put in the store, it can't be sold at all, but it can be appreciated and preserved. If you sell it, you still need to purchase it. There is not much profit margin, so there is no need to rush to sell it.