1. Different products: Zhou Jinsheng jewelry mainly produces, designs, wholesales and retails jewelry. Products cover gold, platinum, diamonds, jadeite and other categories, and the styles tend to be traditional and classic. Leofoo, on the other hand, takes "confidence in the passage of time" as its brand proposition, pays attention to drawing inspiration from national culture and modern aesthetics, and its product style tends to be fashionable and personalized.

2. Different business styles: Zhou Jinsheng Jewelry has a huge sales network and a vertically integrated business model in Chinese mainland, focusing on brand image building and the inheritance of traditional culture, while Leofoo, led by innovation and breakthrough, is constantly creating a young and diverse style in the jewelry field and is committed to providing quality products and services to more consumers who pursue fashion charm and a better life.