General situation of Northland Mall Co., Ltd.
Northland Mall Co., Ltd. mainly deals in retail department stores, supermarket chains, home appliance chains, restaurants and entertainment, warehousing and transportation, wholesale and distribution, etc. At present, there are 12 large department stores, 18 large supermarkets with an area of about 10000 square meters, more than 30 electrical chain stores and more than 40 jewelry stores. The total number of employees exceeds 30,000, and the total business area exceeds 700,000 square meters.
Subordinate enterprises: People's Shopping Mall Co., Ltd., Hebei Northland Advertising Co., Ltd., Baoding Northland Shopping Mall, Xingtai Northland Shopping Mall, Beiren International Famous Jewelry Company, Hebei Northland Electric Trading Co., Ltd. and other subsidiaries; And Yiyou Department Store Branch, Yiyuan Department Store Branch, Yidong Department Store Branch, Station Shopping Mall, Jetta Commercial Storage and Transportation Branch, Dafu Jewelry Branch and other branches. In 2003, the national household appliance industry suddenly withdrew from department stores, and Northland Electric went against the trend, set up a special electrical business department and began to specialize in electrical appliances! At present, it has 8 electrical stores, including Northland Electrical Appliances Headquarters, Xinbai Electrical Appliances City, Xiantianxia Boutique Household Appliances, Yiyou Household Appliances and Kimberly Store, 4 joint ventures and cooperative stores in Yuanshi County, Xingtang County, Jinzhou and Qinghe, and many foreign-funded franchise stores in Baoding, Xingtang County and Shexian County, with a total of more than 30 stores.
With a long business history and excellent pre-sale, in-sale and after-sale services, Northland Electric has established an unparalleled good reputation in the hearts of consumers in Hebei, and has been steadily occupying more than 60% of the household appliance market in Shijiazhuang. In 2009, as a regional household appliance leader in Hebei Province, Beiguo Electric became the only local household appliance chain enterprise in Hebei Province that won the bid for "National Household Appliances Going to the Countryside". 20 10, Northland Electric became the leading enterprise in the "trade-in" activity of household appliances in Hebei Province. Jewelry format is a rapidly developing format in Northland, representing many well-known brands such as Chow Tai Fook, Luk Fook and Northland Jin Dian. Northland Jewelry Brand Chain Business Department has achieved rapid and steady development with "dedicated spirit and professional quality". By the beginning of 20 1 1, the total number of stores exceeded 40, covering Beijing, Tianjin, Zhengzhou, Luoyang, Hebei, Shijiazhuang, Baoding, Tangshan, Handan, Langfang, Cangzhou and other provinces and cities. Beiguo Jewelry Division has become the pioneer of Beiren Group to enter the whole country!
20 1 1 year is the first year of the second decade of Beiren Group and the second year of the establishment of Beiguo Co., Ltd. At present, Shijiazhuang's business is undergoing tremendous changes and adjustments, which is also a crucial period for the strategic development of Beiren Group. More expansion and upgrading projects such as Northland Dongshang Mall, Xingtai Northland Mall and Baoding Xiantianxia Shopping Plaza will be completed and opened as scheduled. By 20 12, Beiren Group will have 15 large department stores, 30 large supermarket chains, 40 electrical chain stores and 100 jewelry chain stores with annual sales exceeding 20 billion. In the next three years, the market share of Beiren Group's four major formats in Shijiazhuang will increase to over 65%. In 20 15, the sales target of the group made great strides towards 50 billion yuan, becoming a large-scale commercial group and listed company with great influence in China!