Commodity display has two attributes: one is for people to watch and browse; Second, people have a desire to buy.

This drawing method is set according to the customer's psychological process. The psychological activities of customers can be summarized into eight stages: watching, being interested, associating, producing desire, comparing and weighing, trusting, deciding to act and satisfying.

At present, there are mainly symmetry method, contrast method and rhythm method.

1, symmetry method

That is, jewelry is displayed according to the principle of symmetry, and its subdivision can be divided into axial symmetry method and central symmetry method.

Axisymmetric method

With the center line of the counter as the symmetry axis, the jewelry on both sides is symmetrical one by one, and the common patterns are rectangle, trapezoid and various combinations.

Central symmetry method

That is, jewelry is arranged symmetrically around a center, and the common patterns are round and radial.

2. Contrast method

That is, two or more kinds of jewelry with different colors and shapes are skillfully combined, which causes distinct differences in people's vision, thus highlighting and rendering the role of theme jewelry. Contrast display is mainly manifested in color contrast, texture contrast, style contrast and so on.

3. Rhythm method

"Rhythm" was originally the beauty of rhythm in music theory, and it was extended to the concept of time and space in jewelry display. This reminds us from a rational point of view that when designing, designing and implementing the exhibition, we should make full use of the principles of restraint, promotion, stagnation and frustration in vocal music, and try our best to achieve bright color contrast, proper arrangement and remarkable three-dimensional effect in the counter display.