2008 is the year of China that attracts worldwide attention. "Chinese Style" is popular in the domestic jewelry industry, and "China Element" has become the darling of domestic jewelry designers. Nowadays, the "Chinese style" is also popular in foreign jewelry design stage, and the world's top jewelry brands have launched jewelry with "China elements" to express their blessings and respect for China. The world's top brands frequently show their kindness to China, which also shows their determination to enter the China market. Take Cartier as an example. Cartier has been stationed in China since 1990s. At present, 16 boutiques have been opened in 12 major cities nationwide. It has also set up distribution counters in 25 large and medium-sized cities such as Dalian, Nanjing, Wuhan and Xi. China's strong luxury consumption potential is the main reason for attracting these top brands to enter the China market one after another. Domestic jewelry enterprises are facing a new round of competitive pressure from foreign jewelry brands.

From October to April in 2008/KLOC-0, China produced 84.039 tons of gold, an increase of 6.285 tons or 8.08% over the same period in 2007. Among them, China produced 23.395 tons of gold in April. According to the special development plan of China's gold industry in the 11th Five-Year Plan (2006-20 10), during the 11th Five-Year Plan period, China will produce 1300 tons of gold and increase its basic gold reserves by 3,000-3,500 tons. In the spring of 2008, precious metal jewelry became the trend center again. Platinum, K-gold and 24K-gold jewelry surpassed other popular jewelry and stood out in the 1 quarterly urban women's fashion consumption manual.

It can be predicted that China's jewelry industry will be in a situation of group disputes in the future. First, China's jewelry consumption market has great potential. This is not only based on the huge consumption population in China, but also on the high annual GDP growth rate in China. In fact, the increasing consumption of jewelry in China has fully verified this point. At present, the market space of jewelry consumption is relatively large, which on the one hand urges enterprises in the industry to expand their scale, especially in the marketing field, in order to seize market opportunities; On the other hand, it will attract many new entrants to participate in the "Nuggets". Some jewelers who have been exporting for a long time began to change their minds and move to the mainland market. Second, the situation of graded consumption of jewelry is gradually taking shape. Different consumers have different needs, which are becoming more and more personalized. So different kinds of jewelry can find their own market space. According to the survey, the situation that gold, platinum and diamonds have dominated the world for many years is being broken. Consumers choose more and more jewelry with different materials, and they are more picky about the choice of styles. The ability to continuously develop new products has become a symbol of the core competitiveness of enterprises and an important factor in the reshuffle of the industry. Mainland China has now become the second largest jewelry manufacturing base in the world, and will become the largest jewelry manufacturing base in the world in five years to 10, and the largest jewelry consumption market in the world in 10 to 15. It is estimated that by 20 10, 60 ~ 70 jewelry enterprises in China will become famous brand products enterprises in China. The total annual sales of jewelry will exceed 200 billion yuan, and the export volume will exceed 7 billion dollars. It is expected to become one of the global jewelry processing and consumption centers and global jewelry trade centers. By 2020, the total annual sales of China's jewelry industry is expected to reach 300 billion yuan, and the export will exceed 654.38+0.2 billion US dollars. By then, China will become one of the most competitive jewelry manufacturing and trading centers in the world and the largest jewelry consumption market in the world.

The research consultation report was written by our company. On the basis of a lot of serious market research, it is mainly based on a large number of materials published and provided by the National Bureau of Statistics, the Ministry of Commerce, the General Administration of Customs, the China Gold Association, the China Jewelry and Jade Industry Association, the National Business Information Center, the Shanghai Gold Exchange, the World Gold Association, the International Platinum Association, the Hong Kong Trade Development Council, the China Business Information Network, relevant newspapers and magazines at home and abroad, as well as relevant statistical units and industry associations in various provinces and cities, and the first-hand information obtained from field research. The development, demand, marketing, consumption change, strategic choice of jewelry enterprises and the development trend of China's jewelry market are analyzed and predicted in detail, and the opportunities and challenges brought to China's jewelry industry by the development of domestic jewelry sub-industries and key markets, the management and reform process of well-known brand enterprises at home and abroad, and the impact of international jewelry brands are deeply discussed. This report is one of the important decision-making bases for enterprises or units that supply, process and market jewelry raw materials, and enterprises, units and individuals that plan to invest in jewelry industry to accurately understand the current development trend of jewelry market at home and abroad, grasp the consumption status and trend of jewelry industry, and formulate market strategies, and has important reference value.

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