2. The natural operation of the company
3. The development history of the company
4. The company's future development forecast
5. The company's distinctive competitive advantage or uniqueness.
6. Company pays taxes 2. R&D 1. Research fund investment
2.R&D personnel
3, research and development equipment
4. Technical progress and development trend of the developed products.
Three. Product or service 1. Name, characteristics and performance of the product.
2. Product development process
3. At which stage of the product's life cycle?
4. What is the market prospect and competitiveness of the product?
5, product technical improvement and upgrade plan and expenses
Four. Management team and management organization: 1. The company's management organization, major shareholders, directors, key employees, salary, stock options, labor agreement, reward and punishment system and the composition of various departments, etc.
2. The fighting capacity and uniqueness of the company's management team, as well as its distinctive cohesion and spirit of unity and hard work.
Verb (abbreviation of verb) jewelry industry, market and competition analysis 1. target market
A) market segmentation
B) target customer base
C) Five-year production plan, income and profit
D) market size and target market share
E) marketing strategy
2. Industry analysis
A) degree of industry development
B) industry development trend
C) Total sales, total revenue and development trend of the industry
D) the impact of economic development on the industry.
E) the influence of the government on the industry
F) Determinants of development
G) competitive strategy
H) industry threshold
3. Competition analysis
A) main competitors
B) competitors' market strategy and market share
C) possible new development of competitors
D) competitive strategy
E) Competitive advantages in development, market and geographical location.
F) Ability to withstand competitive pressure
G) Market competitive advantages of products in terms of price, performance and quality.
Vi. Marketing strategy 1, marketing organization and marketing team
2. Selection of marketing channels and construction of marketing network.
3. Advertising strategy and promotion strategy
4. Price strategy
5. The market permeates the development plan.
6. Emergency countermeasures for emergencies in marketing
Seven. Production and operation plan 1. New product production and operation plan
2, the company's existing production technology ability
3, quality control and quality improvement ability
4 existing production equipment or production equipment to be purchased.
5. Existing production technology
6. Economic analysis and production process of products.
Eight. Financing description 1. Investment plan:
A) Estimated amount of venture capital.
B) arrangement of future financing capital structure of venture enterprises
C) Mortgage and guarantee conditions for obtaining venture capital.
D) investment income and reinvestment arrangements
E) Proportion arrangement of equity of both parties after venture capitalists invest.
F) Arrange the income and expenditure of investment funds and prepare financial reports.
G) the degree of investors' participation in the operation and management of the company.
2. Financing needs
A) capital demand plan: the amount of funds needed to realize the company's development plan, the timeliness of capital demand and the use of funds (specify and list the use of funds in detail)
B) Financing plan: describe the investors the company wants and the shares it holds, as well as other sources of funds, such as bank loans.
Nine. Financial planning and analysis 1. Cash flow statement for the past three years
2. Balance sheets for the past three years
3. Income statement of the past three years
4. Annual financial summary report for the past three years
5. Development forecast for the next three years
X. Risk coefficient 1, technical risk
2. Market risk
3. Managing risks
4. Financial risks
5. Other unforeseen risks
6, risk control and preventive measures
XI。 Exit mechanism 1. stock exchange listing
2. Equity transfer
3. Share repurchase
4. Dividend system