The distinctive feature of the name and logo of "Jindi" lies in its extraordinary cultural connotation, which constitutes the core concept of the enterprise. Conciseness contains rich content and simplicity contains profound philosophy, which expresses the behavior of Gemdale enterprises and their pursuit of a kind of value. Gold and land, two seemingly independent concepts, are actually closely related, which is reflected in the value of Gemdale jewelry. They mainly have two meanings: First, as the main products of Jindi, the raw materials of "Platinum, Gold and Palladium" jewelry come from minerals that have been deposited in nature for thousands of years, and these natural minerals are refined and processed into jewelry to wear on the body, realizing the close contact between man and nature, reflecting a kind of. At the same time, beautiful jewels are endowed with humanistic ideas here, and people find spiritual refuge in this process. Secondly, the overall composition of Huang Jinguo is oval, surrounded by blue ribbons. The overall layout is simple and generous, and the lines are soft and concise. Among them, the blue ribbon symbolizes the land, the yellow part of the ellipse symbolizes the rising color of Ran Ran at sunrise in Ran Ran, the red color gradually becomes the rising color of Ran Ran in the sun, and the red color gradually turns red, which symbolizes the vigorous development process of Jindi and represents the good mood of Jindi people in pursuit of perfect quality. At the same time, the overall combination logo of Jindi also means that in the process of realizing the enterprise value, the core concept of Jindi people will always be the guiding signpost for progress, so that the enterprise will always move towards the ideal goal and will not get lost.