1. Is there accurate customer demand accumulation? (Old and new customers)

Do you have a detailed market analysis? (Market price, product pricing, consumption level)

3. Do you have detailed operating cost accounting ability? (Physical store operation e-commerce operation)

4. Have you won any outstanding works of domestic or international jewelry design awards? What is your personal social influence? (Credibility is very important, popularity is very important)

5. Is your brand based on a long cultural history? (Time is of the essence)

6. Do you know every link of factory production and cost accounting? (Experience is very important)

If you don't have a smooth link in all the above links, it will be very difficult. It is not difficult to establish a brand and design a unique style. How to make customers accept you is very difficult, and it takes time to accumulate channels (popularity). Unless you are fashionable and the price is popular, find other brand operators to help you promote it. It takes more time and experience to become bigger and stronger, and it needs abundant capital to operate. This is the key.

If you do a pure promotion platform (use funds to find major media, stars do promotion according to financial strength) and sales (physical stores, e-commerce Tmall JD.COM Taobao ~)