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Design art is the process of human creative activities, and it is a purposeful and planned creation for human needs. Covering planning and manufacturing. The history of design art began with the first stone tool made by human beings. Tens of thousands of years ago, civilization was born from sparks between stones and began creative activities. In the process of mutual coordination and interaction between human beings and nature, the fire of civilization, like a prairie fire, burns brightly in the long river of creating history. China's traditional design art is the most brilliant in the whole ancient human creation activities, which is witnessed by The History of China's Traditional Civilization by British scientist Dr. Needham. For example, since the Paleolithic Age, the pun and imitation of painted pottery in primitive society; The lost wax method of bronze in the Warring States period is still an important method to manufacture precision instruments. The boxes and boxes of lacquerware, copper rainbow tube lamps and stone reliefs in the Han Dynasty are unique. The universal support in the silver smoked ball in the Tang Dynasty is still used by instruments in the aviation industry. The opening of Ge Kiln in Song Dynasty and the colorful construction of kiln site: the classics of Ming furniture have witnessed the wonderful traditional design. 1, the name design art is still in recent years. In the history of China's traditional creation, it experienced "all-round work", "pattern science", "arts and crafts" and "design art". After several heated discussions and renaming, it also shows the difficulty and importance of social development and discipline establishment. Textual research on Gong Ji: "Those who know how to create things, those who know how to copy them, and keep them, are called works by the world", and "observing the situation, judging five materials and distinguishing devices, are called hundreds of works". Arts and crafts and design arts were named after the current disciplines after heated discussions in the 1980s. Whether it is "Hundred Works", "Arts and Crafts" or "Design Art", the content is actually the same, but the focus of analysis and research is different. Under the historical background of large-scale industrial production, "art design" is more suitable, which covers traditional arts and crafts, industrial design and environmental art, while "pattern science" focuses on the graphics and patterns of floor plans; "Arts and crafts" emphasizes craft making; And "design art" should not only have a detailed and careful plan, but also pay attention to people's basic activities and highlight people's initiative and creativity. On the other hand, we should also consider the later process of creation, including internal structure, materials, technology, technical production and marketing, which should be fully reflected in design art. From the perspective of creation, art design has its specific object areas, which are different from political design, campaign design and economic planning design. In the commodity society, at least three kinds of creative design are closely related: technical design, artistic design and marketing design, which constitute a tripartite relationship and are indispensable. From another point of view, art design can also be called design art, which is juxtaposed with painting art, drama art, film art, music art and dance art and becomes a member of the art family. It can be constructed as a branch system of the whole art world system. Therefore, design art (art design) has both artistic creation activities and rational science, covering two major fields: material production and spiritual production.

Traditional design art is different from dynasty history (fuzzy creation history) from the internal interaction of things and humanistic perspective, and tries to analyze traditional design from two aspects: regional tone and designer; Folk Creation and Classic Creation A, Regional Color and Designer's "Suitable Terrain" Regional geographical conditions and social and cultural differences make creative design highlight regional characteristics. Kao Gong Ji: "Sometimes, the earth is full of vigor, the materials are beautiful, and the workmanship is ingenious. Combine these four, and then it will be fine. The materials are skillful in artistic design, but if they are not good, they can't be angry all the time. "The knife of Zheng, the weight of Song, the cut of Lu and the sword of wuyue can be moved, but endowed with goodness and natural atmosphere." The "suitable terrain" environment is good, and unique items can be planted. The so-called "geo-gas" is much broader and deeper, which not only refers to topography and natural resources, but also permeates a kind of human resources. "Yan Qi is more benevolent, Ling Qi is more greedy, light soil is more beneficial, and heavy soil is later" "Huainanzi". Under the influence of humanistic spirit, the design of creation shows the interaction between nature and society, and regional creation has humanistic characteristics. Su said in A New Exploration of the Origin of Chinese Civilization: the birthplace of Chinese civilization is divided into six regions, the northern Hongshan Culture design area, with Liaoning as the center and the "Jade Carved Dragon" goddess temple and dragon pattern as the main design features; The design of Longshan culture centered on Shandong in the eastern region is characterized by black pottery, eggshell pottery and bagged feet. Yangshao cultural design in the Central Plains, centered on Shaanxi and Henan, features painted pottery. Liangzhu culture design in the southeast region takes Taihu Lake basin as the center, with jade cong, jade garden and altar as the main design features. Southwest Daxi cultural design, centered on Sichuan and Hubei, features painted pottery cylinders and colorful spinning wheels. Shi Xia's cultural design, centered on Guangdong and located in the south of China, features printed pottery and white pottery. These six design fields are actually the six origins of China's design culture, the cultural sparks of "stars in the sky" and the "total root" of China's design culture. Human creation must be carried out in a specific natural environment and cultural structure. Therefore, the "natural-humanistic" geographical environment is an ecological growth environment created by human beings. The establishment of regional characteristics will inevitably be branded with various marks of specific individual craftsmen engaged in such efforts. Ding Man in the Western Han Dynasty is good at making bronze lanterns. His designs are often full of lanterns, including seven dragons and five phoenixes, which are also mixed with the wonders of lotus roots. The incense burner and Boshan furnace designed were very influential at that time. Nine-story Boshan furnace (animals can walk) and seven-wheel fan (each wheel is one foot big, as long as one person runs, it can fan out the style, which is a masterpiece of ancient Chinese fan products. Taiping Guangji 13 1 was written by Lv Hui, a mirror maker in Yangzhou. "The bronze statue of Yangzhou is a mirror, but there is no shadow in the dark." The "Lingyang Tribute" in the early Tang Dynasty swept the country, with animals as the theme and more than ten kinds of brocade patterns designed in a symmetrical form. For example, for chickens and sheep, there are trees and flowers. There were famous painters such as Zhang Cheng, Yang Mao and Peng Junbao in Yuan Dynasty. B, folk creation and classic creation original commune, fair distribution. But after having the surplus products, private ownership came into being. Folk creation has never stopped since the agricultural economy led to family workshops in the late primitive society. Shanzhai is the most basic and oldest creative organization form, and also the main existing form of China's traditional creation. In the ancient China society dominated by natural economy for a long time, the products needed for family life and production were basically made by themselves, and those that could not be made were obtained through barter. For example, "Yan Family Instructions Governing the Family" "The foundation of a person's life is to be repaired and eaten. Sang Ma stores clothes, fruits and vegetables, which are produced in the garden. Chickens and dolphins are good enough to maintain their business. They are born behind closed doors. " Therefore, ancient co-creation was carried out in the family. Family is a production unit, a place for creation, and sometimes a place for barter. The form of family workshop runs through a basic aspect of the original ecological situation in the whole history of creative design. Folk creation started from family workshops, was created by working people, and was directly combined with people's lives. Its simplicity and affection are the source of human creation, and its own vitality is also the trend of artistic development. Folk creation not only embodies the spiritual quality and psychological quality of the nation, but also embodies its hobbies and aesthetic tastes. Folk creations from ancient times to the present, whether ceramics, dyeing and weaving, embroidery, lacquered wood furniture or architectural decoration, some are profound and grand, some are unpretentious and have traces of knives and axes, but they show a "clever" temperament. Folk creation is the source and a living cultural treasure house. Such as the "Cizhou Kiln" in the Song and Yuan Dynasties. (The glaze is slightly yellow and white, with rich decorative themes, various forms and free and easy styles. Jiangxi Jizhou Kiln (with the broad social life and natural scenery as the background, its works not only have the concise and straight style of Cizhou Kiln, but also have the beautiful characteristics of Jiangnan. Black glaze, glaze spot, flow pattern, "kiln-changed glaze", tortoise shell spot, rabbit hair pattern. Folk creation is both a general creation and a classic creation, and there are contradictions and conflicts in the vertical and horizontal interweaving. The rise of general creation to classic creation (court creation) affects classic creation, and classic creation affects general creation. It's just the history of arts and crafts in the past, which is more about the introduction of classic creation, ignoring folk creation and not realizing that folk creation is the source of creation. Explore the relationship between traditional design art and original ecology, and pay more attention to folk creation.

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