In order to encourage brands and businesses to explore new ways of live broadcast with goods, and fully release their own self-broadcasting ability and marketing creativity, Tik Tok e-commerce launched the third phase of the brand self-broadcasting summit, creating four distinctive ways of playing: brand self-broadcasting training camp, brand self-broadcasting qualifying, brand Boss coming, and brand self-broadcasting task reward.
On June 2 1 day, the brand self-broadcasting competition and the brand self-broadcasting task reward activity will be officially launched. On June 25th, the brand self-broadcast summit and Boss live broadcast will be launched. Merchants of flagship stores or specialty stores who have settled in Tik Tok stores and have brand qualifications can sign up to participate and have the opportunity to receive activity rewards.
Featured gameplay 1: brand self-broadcast training camp, live dry goods are fully exported.
How to detonate the traffic in the live broadcast room? What are the high conversion skills in the live broadcast room? What is the secret of brand self-broadcasting? To know this, Tik Tok e-commerce has helped businesses to make full preparations for this brand self-broadcast summit!
On June 16, Tik Tok e-commerce has been broadcast live through the official website of Tik Tok E-commerce Assistant and Tik Tok E-commerce Energy Station, providing training for brands and businesses on peak activities. Training camp courses include "High-conversion Live Room Marketing Speech" and "Pang Daqian River Detonates Live Room Traffic", which help businesses to be familiar with and master the skills of live room marketing speech and commodity conversion, including creating live room atmosphere, explaining products and promoting live room charges.
From now on, brands and merchants can log in to Tik Tok E-commerce Energy Station official website at any time to watch the live courses of the brand self-broadcast training camp.
Featured Play 2 Brand Self-broadcast Qualifying, Top Ten Industry Track Challenges
The top ten industry tracks are covered, and thousands of Sichuan traffic rewards are sufficient. Brand self-broadcast attack game and peak game are about to "go to war"!
Brand self-broadcasting qualifying is divided into two stages: brand self-broadcasting attack and brand self-broadcasting peak. On June 21-June 24, merchants will broadcast live on the list, and the top 3 players in each track will receive a coupon award of 999 yuan from 0 yuan. On June 25 th, the merchants broadcast live and grabbed the order. Before each track 10 people will get a coupon reward of 999 yuan from 0 yuan.
The attack list and the peak list are arranged in descending order according to the live broadcast heat value. The GMV of the official brand account on the day of live broadcast, the number of comments in the live broadcast room and the number of viewers in the live broadcast room all affect the brand's live broadcast heat value.
At this stage, * * * activities cover 10 major categories of tracks, including 9 industry tracks of clothing, beauty, mother and baby, 3C, jewelry, food, home, personal care and wine supplement, as well as 1 comprehensive tracks composed of other categories. During the event, merchants will have the opportunity to get the traffic reward provided by this event by using the live account of one person and one store to bring goods to the list.
Featured gameplay 3: The brand Boss is coming! The "boss" brings a new look to the goods.
"Boss" bringing goods is a hot spot in the current e-commerce live broadcast. How will the brand boss play Tik Tok e-commerce live broadcast room?
In the third phase of the Brand Self-Broadcasting Summit, a brand-new gameplay of "the boss is coming" was launched. On June 25th, if the merchant uses the account combined with people and stores to broadcast live, and invites the brand president, boss or e-commerce person in charge to enter the live broadcast room for more than 1 hour, the Tik Tok e-commerce official will give extra traffic rewards according to the incremental GMV achieved on the day of live broadcast.
Featured gameplay 4: Brand self-broadcast task reward, daily customs clearance with traffic support.
Brand self-broadcasting also has customs clearance, complete daily tasks to win traffic rewards!
During June 21-June 25, merchants can receive rewards after receiving tasks with an account integrating people and shops in the Tik Tok APP- commodity window, and they can achieve the specified task goals through live broadcast.
Daily broadcast tasks include hanging shopping carts for not less than 6 hours, increasing GMV 1 0,000 yuan, and the number of buyers is not less than 50. Merchants can get thousands of Sichuan coupons with full 1 yuan for 499 yuan on the same day, and pass through customs for five consecutive days. For 999 yuan, they can get thousands of Sichuan coupons with full 1 yuan.
Brand self-broadcasting is the basic platform for merchants to operate daily e-commerce in Tik Tok, which plays an important role in establishing long-term operation, realizing stable daily sales, building brand IP and precipitating fan assets. For a long time, the capabilities and resources of Tik Tok's e-commerce aggregation platform have provided all-round assistance for the capacity growth and sales growth of brand self-broadcasting from the aspects of fact matrix management methodology, marketing product tools, operational capabilities and support policies.
Tik Tok e-commerce welcomes interested brands and businesses to sign up for the brand self-broadcasting summit, explore new ways of playing brand self-broadcasting with the help of the * * * platform, and constantly tap new e-commerce interests.
Scan the code to sign up for "Tik Tok E-commerce Brand Self-Broadcasting Summit"