0 1 | accurately and truly describes the product.

Don't make false propaganda about the product description. False propaganda can easily lead to returns or negative comments. After all, buyers have high expectations of products and will be greatly disappointed.

The description of the product must conform to the real situation of the product. False propaganda may bring the illusion of being above others, but it will also bring endless troubles. Consumers will naturally choose to refund or give bad reviews when they see objects that do not match the description. This will have a great negative impact on the store. In the end, the money was not earned, and the credibility was gone. It was really not worth it.

02 | Choose products with low return rate and good quality.

First of all, you can try to avoid some products with high return rate, such as electronic products, clothing, high-end jewelry and so on. At the same time, we must ensure the quality of the products and ensure that the products have no obvious defects before selling. In addition, we also need to analyze the data of product return rate regularly to optimize the problem.

03 | Introduce the product in detail

Product information can be displayed to consumers as comprehensively as possible, such as product size, size and color selection, product manufacturing place, product manufacturing materials, etc. The more detailed, the more consumers can fully understand the real product information before making a purchase decision, thus reducing the wrong selective consumption of consumers before buying and indirectly reducing the return rate.

04 | Improve the product instruction manual

Product descriptions should be as detailed as possible to prevent buyers from returning goods without knowing how to use them.

You can also shoot videos to show consumers how to use the products, warranty information and satisfaction guarantee, return policy links, FAQs and explanations, and how to troubleshoot.

05 | Product packaging beautification

Product packaging must first ensure the integrity of the product. On this basis, if conditions permit, you can choose a relatively more exquisite packaging. And if you are a brand, you can also consider making a brand design, which can better convey the brand concept.

06 | Reasonable Pricing of Products

The pricing of products should be based on the actual quality of products, too high will easily lead to consumer dissatisfaction and increase the return rate.

07 | Bundle related products

Products with strong correlation can be bundled for sale, such as shampoo and conditioner, badminton racket and badminton. This will not only make the product look more valuable, but also facilitate consumers to a certain extent, reduce their purchase operations, and save packaging costs and logistics costs.

08 | Combining and Comparing Series Products

For the same series of products, such as shampoos with different functions of the same brand, we can comprehensively compare their different characteristics and provide suitable scenarios to help consumers make decisions.

09 | Guarantee transportation restrictions.

Ensure sufficient product inventory, deliver goods according to the specified time, and strictly abide by the platform rules. The real application scenarios of consumers may require high timeliness, such as holiday gifts, so it is necessary to ensure the timeliness of product transportation.

10 | After-sales service in place

The after-sales service of products is often one of the important determinants whether consumers will choose to buy. One of the reasons why people are more inclined to buy products from big brands is that they can enjoy good after-sales service.

Although we can't be as perfect as the after-sales of big brands, we should at least sum up some common problems related to products in order to deal with consumers' problems in time.

1 1 | Good communication attitude.

Sometimes we will inevitably encounter the situation of consumers returning goods, and accidents will inevitably happen, such as buying the wrong product model and so on. Keep a good communication attitude at this time, and things will get better, at least not worse.

The full-text mind map is summarized as follows: