Search engine registration and ranking. Search engine is the basic method for people to find new websites. Registering in major search engines and getting the best ranking is one of the problems that need to be considered in the process of website design. It is the basic task of network marketing to submit the website to major search engines as soon as possible after it is officially released.
Link exchange. Link exchange is a simple form of cooperation between websites with complementary advantages, that is, putting the LOGO or website name of the other website on your own website and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. The function of link exchange is mainly manifested in several aspects: obtaining visits, increasing users' impression when browsing, increasing their advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. More importantly, the significance of link exchange has gone beyond whether it can increase traffic. More important than the direct effect is the recognition and recognition of the industry.
Internet advertising. Among all online marketing methods related to brand promotion, online advertising plays the most direct role. The click-through rate of online advertising does not fully represent its effect, and online advertising also has an impact on those visitors who browse without clicking on the advertisement, accounting for more than 99% of the total number of visitors.
Information release. Information dissemination is a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also publish information yourself. The most important thing is to publish valuable information on your website in time and give full play to the functions of the website, such as new product information, preferential promotion information and so on.
Licensing e-mail marketing. Compared with traditional promotion methods or unauthorized mail marketing, mail marketing based on user permission has obvious advantages, which can reduce the nuisance caused by advertisements to users, increase the accuracy of potential customer orientation, strengthen the relationship with customers and improve brand loyalty. The premise of email marketing is to have the email address of potential users, which can be collected and sorted by enterprises themselves from the data of users and potential users, and can also make use of the potential user resources of third parties.
Mailing list. Mailing list is actually a form of e-mail marketing. Mailing lists are also based on the principle of user permission. Users join voluntarily and quit freely. Slightly different, e-mail marketing is to send promotional information directly to users, while e-mail lists achieve marketing purposes by providing users with valuable information and adding appropriate promotional information to e-mail content. The main value of mailing list is shown in four aspects: as a promotion tool of company products or services, it is convenient to communicate with users, get sponsorship or sell advertising space, and charge information service fees. There are many forms of mailing lists, such as news emails, various electronic publications, new product announcements, preferential promotion information, important event reminder services and so on.
Personalized marketing. The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, and set the receiving method and receiving time of information according to their own needs. Personalized service is effective in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to obtain some personalized services, users are willing to provide limited personal information only when personal information can be protected, which is the premise of personalized marketing.
Membership marketing. Membership marketing is an effective marketing method for e-commerce websites. Many foreign online retail websites have implemented membership plans, which have covered almost all industries. Domestic membership marketing is still in the early stage of development, but e-commerce companies have shown strong interest and strong development momentum.
Online store. It is a relatively simple form of e-commerce, based on the e-commerce platform provided by the third party, and operated by the merchants themselves, just like renting a space in a large shopping mall to open a merchant's specialty store.