Zhou Shengsheng's full name is Zhou Shengsheng Group International Limited, which is one of the four major jewelry brands in Hong Kong. Zhou Shengsheng is a famous gold and jewelry enterprise in China, Hong Kong, Macao and Taiwan.

Zhou Shengsheng originated from a company of the same name in Guangzhou, China, 1934. The name of the mother founder means "endless life", which not only contains his surname, but also expresses his blessing to the enterprise.