2065438+August 2009 1 day-Patrizia Pepe held an exclusive event in Shanghai W Hotel to celebrate the cooperation with Tmall and the grand opening of the flagship store. Guests, celebrities and online celebrities invited to the celebration that night were lucky enough to have a look at Tmall's exclusive Sleepy Fly Eden limited edition handbag.
The grand opening event was jointly organized by Roberto Tribioli, CEO of Patrizia Pepe, and senior representatives of Tmall. Tmall is the largest e-commerce platform in China, with nearly 7 million active users, and it is also a part of Alibaba Group. "We are very happy that innovative brands such as Patrizia Pepe have cooperated with Tmall to open an online flagship store, and look forward to bringing the feminine design of the brand to hundreds of millions of consumers. This will further enrich Tmall's products and strengthen its positioning in China, making Tmall the preferred e-commerce platform for Italian and even global high-end fashion lifestyle brands. " Wendy Zhou, director of Tmall Women's Wear, delivered a speech.
Against the background of Shanghai's charming sky and bright lights, the brand held a preview of its limited edition "Sleepy Fly Eden" handbag. This series of handbags is inspired by beautiful and meaningful flowers: cherry blossoms, wisteria flowers and jasmine flowers. There are only eight handbags in each version, two different colors. It is worth mentioning that all bags are made of high-quality smooth cowhide or high-grade gold and silver leather, and they have attracted much attention because of their inlaid or sequined luxury custom jewelry and hand-made crystal embroidery.
W Hotel Shanghai Bund arranged the venue of this party according to Patrizia Pepe's Italian urban style. The celebration was broadcast live not only on Tmall, but also on the most popular social networks and platforms in Asia, such as Weibo, WeChat, Little Red Book and Tik Tok. Taking this opportunity, Patrizia Pepe officially declared China brand ambassador as Liu Chengyu. She is a young Chinese-Italian mixed-race actress and model, famous for her superb acting skills. The American version of Vogue magazine even gave her the honorary title of "Hollywood Super Action Star".