1, sales model: Clety's main product is diamonds, and gold is only an auxiliary product. So the price of its gold products will be much cheaper than that of big brands. Clety adopts the non-traditional business model of "e-commerce+physical store+call center", and realizes profit and reduces product price through the transparent pricing principle of "CRD price = cost+10% profit".
2. Publicity cost: Compared with other jewelry brands, Clety employs fewer celebrity endorsements, and focuses on developing products that better meet the needs of consumers, so that the cost is lower and it can be more profitable.
3. Brand positioning: Clety is committed to making jewelry with high performance-to-price ratio, which will benefit consumers and make people who love jewelry enjoy the fun and beauty brought by wearing jewelry.
4. Advertising and spokesperson input: Clety does not have a lot of advertising and spokesperson input, thus saving a lot of advertising expenses. Compared with jewelry brands that invest in related advertisements, the investment in advertisements will make the added value of products higher, and consumers must really pay for it. Reducing unnecessary advertising revenue can reduce operating costs, reduce product prices and bring benefits to consumers.
5. Sales channel: Clety adopts the mode of "6C Experience Center+Call Center+Network Platform" to sell jewelry brands. Compared with traditional jewelry, it saves high intermediate cost, labor cost and venue rent, so Clety Gold is cheaper than other brands.