Merchant identity (including: personal stores and corporate stores)
Method 1: Search keywords such as "live broadcast station" and "Taobao live broadcast station" in the search box at the top of mobile phone Taobao-homepage to enter the site page, and select the business identity; (recommended)
Method 2: download the "Taobao anchor" app through the mobile phone, enter the Taobao anchor APP- publish-create live broadcast-the merchant enters the channel to apply;
The opening conditions are as follows (if the entry fails, the page will reveal the specific reasons for not passing):
(1) Taobao stores meet the requirements of one diamond or one diamond and above (except for non-jewelry stores). If it only meets the requirements of 1 diamond, it is recommended to pay attention to it for 48 hours.
(2) The number of online goods in the main category is ≥5, the store sales in the last 30 days are ≥3, and the store turnover in the last 90 days is ≥ 1 000 yuan;
(3) Sellers must abide by the rules of Taobao marketing activities.
(4) There is no illegal act of selling counterfeit goods in this natural year;
(5) There is no serious illegal act of publishing prohibited information or counterfeit materials in this natural year, and 6 points or above will be deducted;
(6) The seller has certain customer operation ability; Note: The indicated category does not meet the requirements, indicating that the main category of the store does not support live broadcast for the time being. Please refer to the background for details.
Personal anchor (Daren/Consumer account and no store)
Method 1: Search for the keyword "live broadcast station" in the search box at the top of mobile phone Taobao-homepage to enter the station page, and select the personal anchor identity to station; (Daren's path optimization, temporarily settled in through Taobao anchor APP)
Method 2: download the "Taobao anchor" app through the mobile phone and enter the Taobao anchor APP- release-create live broadcast-get the crowd application channel;
The opening conditions are as follows (if the entry fails, the page will reveal the specific reasons for not passing):
(1) login Taobao account, has passed Alipay real-name authentication, and has been registered as Taobao Daren;
(2) Daren account level reaches L2 level;
(3) Prepare a high-quality video that I will appear in one minute, which can reflect good field control ability, expression ability (that is, fluent speech and clear thinking) and live performance ability (that is, strong fan interaction), not just self-introduction;
Note: If you have already set up a shop in Taobao Daren, I suggest you settle in as a merchant, merchant anchor and Daren anchor. There is no need to switch between two identities, which actually does not affect. For example, if you want to broadcast through talent, you can release the store without switching.
When you settle down, this is the goods. If you don't understand anything, you can consult Mo Qian Interactive.