Shanghai International Jewelry Fair is jointly sponsored by China Jewelry and Jade Jewelry Industry Association, Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources, Shanghai Gold Exchange, Shanghai Diamond Exchange, Shanghai Gold and Jewelry Industry Association, Shenzhen Gold and Jewelry Industry Association and Shanghai Gemstone Industry Association. The exhibition area is 23,000 square meters, with more than 1 100 booths and more than 500 exhibitors from 22 countries. This is the largest industry in Chinese mainland in the first half of the year. Shanghai International Jewelry Fair invites leaders of relevant ministries and commissions, internationally renowned experts and scholars and related associations, internationally renowned brand operators, domestic and foreign brand jewelry manufacturers, domestic and foreign well-known jewelry production and sales enterprises, retailers, wholesalers, distributors and well-known jewelry raw materials enterprises at home and abroad to participate in the exhibition. From the standpoint of promoting a win-win situation in the industrial chain, the organizers will work closely with major professional associations across the country, join hands with each other, integrate resources, and build a professional and authoritative international brand exhibition. With the success of the annual jewelry fair, the functions of the fair tend to be diversified and specialized on the basis of increasing the scale year by year. Shanghai International Jewellery Fair not only shows its achievements and promotes exchanges, but also provides many exhibitors with opportunities for business negotiation and cooperation through special fairs, effectively building a platform for exchanges and cooperation between upstream wholesale, franchise chain enterprises and downstream terminal retail enterprises, and further improving the services for exhibitors and buyers.