Chow Tai Fook, whose brand has been established for more than 80 years, has continuously created one magnificent legend after another over the years, including creating the image of the world's first Chinese jewelry brand with professional and high-quality jewelry design; The standardized and rigorous system has also cultivated generations of professional elites, which has contributed a solid foundation for the jewelry industry; Chow Tai Fook's mission is to give back to the society. Chow Tai Fook Charity Fund, established in 2008, has made unremitting efforts in various charitable undertakings such as helping students, helping the disabled, helping the elderly, disaster relief, public welfare, environmental protection, youth education and training, and encourages employees to actively participate in various charitable activities in society together with the company. So far, "Chow Tai Fook Charity Fund" and other funds have participated in more than 400 projects and accumulated donations have reached one billion yuan.

Chow Tai Fook Charity Fund lets dreams spread their wings and sow the seeds of love. Innocent children are the pillars of our society tomorrow. Chow Tai Fook Charity Fund has always carried out the charitable purpose of educating and training young people and providing assistance to children in need. So far, it has donated 100 primary schools and teaching buildings all over the country, making many young people's dreams come true. Chow Tai Fook Charity Fund has also sponsored the "Little Painter's Big Dream" National Touring Painting Competition for three consecutive years, allowing children to draw their dreams for the future through small brushes. In order to enable more young people to realize their dreams and contribute to society, Chow Tai Fook donated 85 million yuan to Tsinghua University to build a medical building and 90 million Hong Kong dollars to the Hong Kong University of Science and Technology to build a brand-new teaching and research building and train more talents in different fields. Chow Tai Fook Cultural Charity Fund promotes artistic exchange and creative development.

Chow Tai Fook not only cultivates his own cultural and artistic fields, but also devotes himself to the development of other artistic fields. Chow Tai Fook Charity Fund is determined to carry out cultural charity projects and incorporate cultural charity projects into its annual project plan. In March, the company also established Chow Tai Fook Cultural Charity Fund, focusing on promoting artistic and creative industries, enhancing artistic atmosphere, promoting international literary and artistic exchanges, helping aspiring young people set sail for their dreams and promoting social progress. Chow Tai Fook Cultural Charity Fund, chaired by Mr. Zheng Zhigang, director of Chow Tai Fook Jewellery, cooperated with French and French fashion institutions in early March to display the exquisite designs of three young French designers at the Sino-French exchange activities at Paris Fashion Week. This activity has achieved unprecedented success. Through this platform, the three designers came into contact with overseas buyers and international media, and entered the international fashion network. In April, the Fund also fully supported the Hong Kong "Art Exhibition Jump" to build a public welfare project, so that children with special educational needs can develop their personal potential and creativity, and let the public know their inner world through WeWow rabbits. The "WeWow Rabbit" designed and created by many celebrities and primary and secondary school students was exhibited at the founding party of Chow Tai Fook Cultural Charity Fund and K 1 1 Shopping Art Museum, so that more people can enjoy the visual arts, feel the harmonious and friendly society together, and practice the concept of Chow Tai Fook Cultural Charity Fund of "prospering the people and giving back to the people". With the brand concept of "sincerity and eternity", Chow Tai Fook devotes itself to education, art, culture and public welfare through Chow Tai Fook Charity Fund and Chow Tai Fook Cultural Charity Fund, hoping to infect and call on more enterprise groups or the general public to devote themselves to charity by participating in more charitable activities and cultural and artistic projects. While constantly learning exquisite jewelry art, I also hope that through the promotion of art and culture, more people will be encouraged to exert their creativity, work hard for their dreams, and continue to write eternity with sincerity with Chow Tai Fook.