Compared with the upsurge of CI and VI design, SI design is more about the design of store image and management system for enterprises with franchise chain nature.
SI(SpaceIdentity) is called space identity, and its main purpose is to work in "three-dimensional space" and "decoration standardization". The biggest difference between space sign and traditional decoration design is that it is a systematic design, not a fixed-point design, to meet the problem of different sizes of stores in chain development.
Extended data:
Advantages of SI design:
1, unified mirroring
The store size of each location is different, and the overall image can be unified through SI planning, which will not be differentiated because of different locations.
Step 2 create personality
Through professional SI design, you can shape the unique style of the store, which is not easy to be imitated by others.
Step 3 save money
The design and construction of the system can effectively reduce the construction cost by about 30%.
Step 4 shorten working hours
On average, it can shorten the construction time by 40%-50%, reduce the rent burden and increase the business days.
5. It is conducive to opening a store quickly.
There is no need to record the design of each store. The construction unit can find almost all the construction conditions in the SI manual and can start the decoration immediately.
References:
Sogou Encyclopedia -SI (Enterprise Terminal Image Recognition System) What is the design of SI system?
SI system (StoreIdentitySystem), that is, store image recognition system, generally includes "store concept,
Cultural and behavioral identity; Store display system; Store publicity norms and other three parts.
The standard design of SI system includes several basic principles:
First, it should be consistent with the brand's mental identity (MI) and behavior recognition (BI);
Second, we should fully consider the adaptability of market positioning;
Third, we should take into account space, aesthetics, consumer psychology and other multidimensional aspects;
Fourth, expand the application on the basis of brand visual recognition.
SI system must be coordinated with VI system, and indoor decoration, door head and main color should strictly continue the specification of VI system.
Only in this way can we effectively convey the brand information, let consumers know the brand from multiple angles and uniformly, and thus promote the sales of products.
For example, the application of LOGO should strictly implement the VI standard, and the door head and image wall should have unity and continuity.
Auxiliary graphics should also be used in interior decoration and so on. Baidu Search Zhengbang Brand Chengdu
Serving international and domestic first-and second-tier brands for more than ten years.
If you are looking for our company in store design, Chengdu, store design and store prop design, Baidu search has a website.
The specialty store that makes clothes and shoes is very professional. Before doing it, we should do market research and data analysis of questionnaires (a research topic that our company must do)
You must understand exhibition planning, terminal animation, display props and moving line distribution. Companies that don't understand this are unprofessional. Then plan and design according to the advantages and disadvantages of the enterprise itself. Our team comes from the coast and is a member of 4A Company.
Composition, now serving belle shoes group, Camedo and so on. Has successfully planned and designed many shoes and clothing.
Marketing planning, creative design, shop SI planning and design, brand VI design planning, brand concept packaging brand planning, terminal animation, promotion, etc. Guangzhou Jianmi specializes in Si design, that is, the design of enterprise terminal image recognition system.
Compared with the upsurge of CI and VI design, SI design is more about the design of store image and management system for enterprises with franchise chain nature.
SI(SpaceIdentity) is called space identity, and its main purpose is to work in "three-dimensional space" and "decoration standardization". The biggest difference between space sign and traditional decoration design is that it is a systematic design, not a fixed-point design, to meet the problem of different sizes of stores in chain development.