Many friends asked me what brand of gold to buy. I still know a lot about jewelry brands, because my occupation is jewelry store design and decoration, and I basically have more cooperation with jewelry brands, and I also know some knowledge of jewelry industry. Today, I will share it with you in Bian Xiao.

First of all, the quality of gold is not determined by the brand, but by the quality and purity of gold, which has little to do with the brand. Purity is everyone's greatest concern, and purity also determines the price. It doesn't mean that a brand's advertising is loud and well-known, which means that its gold content is good. Many big brands may have an OEM, or all dealers will go to Shenzhen Shuibei to purchase goods and then take them back to the local wholesale or retail.

Now many big brands are focusing on the research and development of product styles and technologies, developing more fashionable, novel and attractive products for young people and pursuing more technological progress. For example, Lao Fengxiang has done a good job in ancient gold and 3D hard gold. It is king to promote the progress of technology while seeking the most styles. As far as the whole country is concerned, the technology of big brands is indeed better. The recommended brands mainly include Chow Tai Fook, Zhou Shengsheng, Golden Supreme, Xie Ruilin and Lukfook. These are all Hong Kong brands. At present, the main brands in Chinese mainland are Laofengxiang, Zhou Dasheng, China Gold, Leofoo, DBE, Mengjinyuan, Chinese Jewelry, Old Temple Gold and Jinliufu. Jin Dafu, wait.

Then what brand of gold shall we buy? In fact, as long as the purity is the same, every brand of gold is the same. The difference lies in the style and processing fee. The processing cost and popularity of big brands are high, and the price will of course be higher. It costs money to invite celebrity endorsements, and it costs money to advertise on TV. So, what brand of gold to buy depends on your needs. If you are economical and practical, any brand will do. As long as it is a regular brand and a regular storefront, if you buy it and give it away, big brands may give it away with more face. Of course, big brands will also have a brand premium, and the sales price will naturally be higher.

According to the annual sales arrangement of jewelry in a certain year, Chow Tai Fook is undoubtedly the sales champion, followed by Lao Fengxiang. As a century-old shop, Lao Fengxiang is still trusted by Chinese people. Look at Lao Fengxiang's advertising language and you will know {Lao Fengxiang's century-old classic new fashion}.

Personally, it is the most important thing to buy a suitable and favorite style according to one's spending power.