In order to ensure the high quality and level of activities, it is necessary to make an activity plan in advance. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. So what is an excellent activity plan? The following is the theme scheme (7 articles in general) of the Tanabata activities in supermarkets in 2022. Welcome to read, I hope you will like it.
Theme Scheme of Tanabata Activities in Supermarket 1 I. Overall Thinking
Tanabata, as a unique Valentine's Day in China, is a must-see festival for young people nowadays. This large-scale promotion activity closely related to the theme of "Valentine's Day in China" has created a strong promotion atmosphere for Valentine's Day.
As gold jewelry is a necessary commodity for Valentine's Day, the main commodity of merchants is gold jewelry.
Second, the activity time
August 2-1 1
Third, the layout of the store.
Because Tanabata is the time when the Cowherd and the Weaver Maid meet once a year through the Magpie Bridge, a Magpie Bridge is set in the supermarket, and the main doorpost is decorated with green plastic vines to create a grape trellis effect and create a romantic atmosphere for Valentine's Day.
Fourth, activity planning.
(1) diamond decoration part
1, subject
A century-old shop, a century-old harmony-Diamond Festival
The theme of this activity is "a century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlights the most competitive brand reputation advantage of xx supermarket gold jewelry store, and attracts target consumers with integrity and blessings.
Step 2 show creativity
Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
(ii) Theme of the event
1, full-court theme activities
(1) There are surprises in the store.
You can get a free rose on Valentine's Day while stocks last.
(2) Buy diamonds
Before Valentine's Day, 10 shoppers will get a diamond ring worth 888 yuan.
(3) Hug and kiss contest to test how deep your love is.
There was a hug contest on the spot that day, with ten or five pairs. The man picked up the woman and the oldest one won.
There was a kissing contest on the spot that day, with ten or five pairs. The man and the woman kissed, and the oldest person won.
Step 2 reward
Announce the finals of individual events at 5 pm. The first place, second place, third place and bonus of individual events are all based on the length of a day.
(1) The winner gets a couple worth 3888 yuan, and a cash deduction voucher worth 400 yuan.
(2) The third runner-up won a woman's ring worth 1888 yuan and a cash deduction voucher worth 200 yuan.
(3) The third runner-up won a love package worth 888 yuan and a cash deduction coupon worth 200 yuan.
Analysis of Theme Scheme II of Tanabata Activities in Supermarket;
The seventh day of the seventh lunar month, commonly known as Valentine's Day in China, is also called Beggar's Day or Women's Day. Tanabata custom began in the Han Dynasty, and with the spread of the beautiful legend of Cowherd and Weaver Girl, it has been deeply rooted in people's hearts. Cowherd and Weaver Girl have always been regarded as the embodiment of hard work and wisdom, and their love stories are also regarded as romantic and lasting models. It is said that when praying on the seventh day of July, women can beg skillfully, have a pair of skillful hands like a weaver girl, and get happy love. Men pray for good luck and a happy family.
The purpose of this activity is to create a festive atmosphere for Valentine's Day and create a distinctive Valentine's Day on Qixi. Increase the fun of shopping, mainly focus on the sales of chocolate, flowers, toys and other related commodities, and promote the sales of other commodities.
Name of activity: Tanabata Valentine's Day meets the new century
Activity time: August 20th.
Activity content:
1, or the main promotion of special prices, price cuts, out-of-season goods, store decoration to create a "Valentine's Day" atmosphere. Customers who spend more than 8 1 yuan will give 1 flower, with a daily limit of 500 flowers, while stocks last. (Join when shopping)
2. Valentine's Day chocolate and related commodities exhibition-the supermarket is responsible.
1) make chocolate piles in the supermarket; Flower makeup group prepares flowers. External necklace, couple watch, etc.
2) pop can also be written in front of other related products to incite target customers to buy.
3, broadcast atmosphere rendering
2) Mood song: August 8th to 10, customers (or company employees)
You can fill in a free song order form at the service desk, and the radio will take your heart.
4. Lover's Theater: classic romantic films, such as My Savage Girlfriend, Love Letter, Titanic, etc. , will be shown in the cinema in front of New Century Building from August 65438 to August 5.
Shopping in the new century will be a knotted tree.
Activity time: August1August-20.
Activity object: lovers
Lottery time: August 20th.
Campaign slogan: love starts from scratch, and love sublimates here.
Activity content: A "Lotus Tree" is placed in a prominent position at the entrance. All customers who came to the new century from August 8 to August 15 can leave messages on the "Lotus Tree" to express their wishes and thoughts to the couple. A lucky draw will be organized at that time. (Pick up Valentine's Day cards at the reception desk)
Activity props: 1 Jieshu, 200 message cards, 1 lottery box,
Award setting:
1) first prize 1: advanced soup pot.
2) Five second prizes: chocolate, prize value 18 yuan.
3) 10 third prize: exquisite glassware.
Theme scheme of supermarket Tanabata activity 3 I. Promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
Xx，xx，xx-xx，XX
Third, publicize the agenda.
Xx, xx, XX, XX
Fourth, the promotion theme
1, show love is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display: xx month xx day -xx month xx day
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is xx discount from the original price, and the price tag is marked with a handwritten art pen. Customers who buy jewelry above xx yuan will be given a flower.
2. Make a price list of "affectionate headdress bouquet"
Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements more than xx yuan, the delivery range does not exceed xx kilometers.
Seven. Activity promotion:
1 lover balloon collision
Make xxx balloons for store Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
The cost is xxx yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February10—February 14)
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.
1, advertising slogan
Xxx jewelry with color jump
Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
2. Unique Valentine's Day
What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B, colorful banners: the content is "Xiu En Ai! The price reduction storm of reasonable price reduction ";
C. Purchase or lease heart-shaped balloons for store decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy xxx yuan of flowers and give xxx a piece of jewelry or a membership card;
Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.
The fourth purpose of the theme scheme of supermarket Qixi activity is to shape the humanized style of supermarket, remind customers of 77 festivals and stimulate customers' on-site consumption.
Theme of the event: domestic love, romantic Tanabata (popular theme poster in the store)
Time: XX, XX, xx, xx
Activity plan
First, the wonderful release of the Qixi Valentine's Day Award
During the scheduled activities, you can buy convertible gifts at Piaoliang Boutique Plaza on the first floor, and the amount is as follows (except for Food Street and Special Piao).
Send a sweet Valentine's Day card to 77 yuan.
Send a warm cake over 277 yuan
Send your lover a hot sticker T-shirt over 577 yuan.
Gifts are subject to the on-site physical objects. When giving a gift, it will be replaced with an equivalent gift. The company reserves the right to interpret this activity, which is valid on the same day and cannot be exchanged every other day.
2. Sweet DIY 8/ 17—8/20
Customers with warm cake coupons can get a fresh milk cake on the second floor and write a romantic declaration.
Third, romantic homing pigeons.
Couples who arrive at the store at 8/20 will get a bright homing pigeon rose to show your tenderness.
Fourth, the special intimate service of Tanabata
Flower ordering and delivery service: during the event, flower merchants will accept customer orders, send flowers on your behalf, and convey the affection of fire on your behalf.
Free gift packaging: during the event, customers who need gift packaging can go to the 1F service desk with the shopping receipt for free packaging.
Five, meet the night of love
On the evening of August 25th and 26th, the radio host will spend a romantic night with you.
8/25 Red Parrot Restaurant and Bar are very lively, and live bands play melodious music to spend a happy and romantic evening with you.
Sixth, the romantic declaration message board
Activity time: 8/ 15—8/20.
Activity: Please fill in your long-hidden declaration of love in this message card, indicating your name, address and telephone number. During the activity, put the corner into the message box of 1F service desk or send it back to our company.
On August 20th, the supermarket will collect and display wonderful messages in the square in front of 1F, select three winners of the truest and coolest manifesto, broadcast them in special radio programs, and give away a set of T-shirts and photos of couples.
Theme scheme of supermarket Qixi activity 5 I. General idea
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Second, the activity time
August x to August x
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
1, subject
A century-old shop, a century-old friendship-20xx Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall, and attracting target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.
77 yuan deduction voucher for bedding;
77 yuan deduction coupon for suit;
77 yuan Deduction Voucher for Shoes;
77 yuan Deduction Voucher for Women's Wear;
10% discount card for clothing accessories;
Hanfu 40% discount card;
20% discount card for wedding photography.
Theme Scheme of Supermarket Tanabata Activities Six Tanabata is a traditional Valentine's Day in China. As people in China pay more and more attention to the traditional culture and folk festivals in China, merchants make a big publicity and hype every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. My promotion plan is mainly based on the theme of "Chinese Valentine's Day", in order to cooperate with the promotion activities of various merchants and stores in the store and create a strong Valentine's Day consumption atmosphere.
(1) activity theme
Soul mate, romantic tanabata
(2) Activity time
That is, 20xx from August 22nd to August 24th.
(iii) Venue
Snack area
(iv) Activity measures
1. Anyone who buys chocolate in our store during the event and fills it with 77 yuan can exchange the shopping receipt for a rose in the event gift.
2. Anyone who shopped all over 520 yuan in our store during the activity can take part in the Valentine's Day lucky draw at 9:00- 12:00 with the shopping receipt.
These awards are:
First prize: a set of lovers.
Second prize: a box of golden chocolates.
Third prize: soul mate smokes a bag of paper.
Participation Award: One heart-shaped balloon.
Note: An invoice can only participate in one activity and cannot be reused. The receipt is valid only when you participate in the activity.
(5), commodity plan
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
(6), publicity
In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion, and choose the most suitable media according to the amount of visible funds.
(7) Store layout
1, activities outside the store, such as posters, flags, etc. ;
2. The atmosphere layout in the store, such as the production of pop advertisements. In line with the theme of Chinese Valentine's Day, the * * * enjoyment space in the store has been set up with a magpie bridge. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance post is decorated with green plastic vines to form a grape stand, creating a rich atmosphere of traditional Valentine's Day in China.
(viii) Special planning activities
In order to make the store have a stronger festive atmosphere, our store also held other interesting activities on Valentine's Day during the event, such as:
1, lovers' tacit understanding test;
2. "Truth test" or "Speak out if you dare to love you", challenge your courage and make a vow of love;
3. Set up a display board at the entrance to collect sweet photos of couples, or take photos of couples for free at the scene under the Queqiao Bridge.
Theme scheme of supermarket Qixi activity 7 I. General idea
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Two. Activity time: August19-August 20th.
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
1, subject
A century-old shop, a century-old friendship-20xx Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall, and attracting target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.
Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.
77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.