Many new Yi Bei sellers may be a little unfamiliar with Yi Bei sales. For Yi Bei sales, the healthy growth of accounts is not only the basis of profits, but also the cornerstone of Yi Bei's survival.
Here, I will help you understand how to start your sales in Yi Bei in the most correct way from the beginning, and strive to ensure that your sales in Yi Bei can grow in a healthy and correct way in the future sales process. We will make a detailed analysis from three aspects: commodity selection, transnational logistics and communication services.
First, the choice of goods?
Commodities, as the basis of sales, if you can find suitable commodities at the initial stage of sales, it will make your future sales in Yi Bei even more powerful. However, if you can't do this well and find a suitable product, it will probably affect your seller's performance in future sales in Yi Bei and endanger your account security. ?
In this session, we will discuss how to find the right product in the ocean of products. ? There are probably the following points:
1. Look for products according to your own knowledge of goods:?
In Yi Bei, selling products that you are familiar with will undoubtedly make you get twice the result with half the effort when listing goods or consulting buyers. In addition, if you are familiar with your own goods, you can better control the quality and performance when purchasing goods, and it will also give you confidence.
2. Make clear whether there are potential risks in the goods;
The quality of goods is a prerequisite to determine whether the buyer is satisfied. Poor quality is easy to bring a bad experience to buyers. At present, according to the feedback from buyers in Yi Bei, the low-quality goods sold by sellers in China are: shanzhai mobile phones, MP3/MP4, flash cards, jewelry, watches and so on. ? Besides ensuring good quality, selling infringing goods is also a serious violation of the Yi Bei Rules. Therefore, in order to avoid affecting account security due to product violations in the future, when choosing products, don't choose brand imitations (such as mobile phones with similar appearance to iPhone,? I9, i68, KA08, M88, M89 and SCiphone? Wait a minute. ), or goods with other common infringements. In addition, selling guns, weapons, etc. It is forbidden in the area where the sales market is located and needs to be avoided.
3. Fully consider the transnational logistics advantages of commodities:?
As any online seller, logistics will affect our choice of goods sold. Transnational logistics, the length, width and height of the goods are controlled within 60cm and the weight is not more than 3kg. In this way, we can avoid being involved in the packaging and logistics of goods in the whole sales process. ?
At the same time, you need to fully realize your logistics advantages, such as in Beijing, Shanghai, Guangzhou, Shenzhen and so on. So the advantages of international mail are very obvious. At this time, you can first consider choosing items suitable for international mail; If you can get the price advantage of international express companies such as DHL and UPS, you can pay more attention to relatively heavy goods.
4. How to find the source of goods:? Yi Bei? Global bestseller monthly?
EBay.cn's monthly global bestseller magazine collects the goods with high sales volume and great demand on Yi Bei's global websites. Sellers can find products suitable for your sale through these best-selling magazines every month.
-the local wholesale market selects goods to purchase goods?
When you know what to sell or find a business opportunity that suits you, you can go to the local wholesale market to find suppliers to buy goods. However, if sellers want to accurately find wholesalers with appropriate prices and high product quality, they must visit several wholesale markets to find suppliers.
-Wholesale purchase through the Internet?
Buying goods through the internet can not only save a lot of time and energy, but also get a lot of information about online hot-selling products from online suppliers. At present, the major purchasing websites in China are Alibaba and Taobao. However, it should be noted that online goods cannot be seen in kind, and the quality of goods is difficult to guarantee. Sellers must choose to purchase goods from merchants with high credibility and after-sales quality assurance services.
-Contact the manufacturer directly to purchase goods?
China is the manufacturing center of the world. Many kinds of goods are manufactured or processed in China and then shipped to other parts of the world for sale. In Guangdong in South China and Jiangsu and Zhejiang in East China, there are many small and medium-sized manufacturing enterprises, many of which are directly aimed at the export market. ? If you have relatives and friends working in related enterprises, why not learn about their products and business? Maybe you can easily find the best supplier with a phone call.
Second, transnational logistics?
After you have selected the products that are suitable for you and Yi Bei, let's talk about a key link in transnational transactions-transnational logistics. ? -Looking for a logistics supplier?
For new sellers who have just arrived in Yi Bei, they may feel that there is no way to find a logistics supplier and they are troubled by many problems. How to send transnational logistics? Do you need to send everything to the post office yourself? ?
In fact, there are many freight forwarding companies in the market at present. When you choose a freight forwarding company according to your own situation and the recommendation of friends around you, they can provide you with relatively perfect transnational logistics services and may provide you with lower logistics discounts. ?
The next step is how to choose the most suitable logistics model among all kinds of transnational logistics models provided by freight forwarding companies.
-Three principles for choosing transnational logistics:
First principle: the goods must be delivered within the expected delivery time of the buyer (generally speaking, the buyer's expectation will increase with the increase of the price of the goods, and the buyer's expectation will be higher if the buyer can buy the same goods locally)? The second principle: try to use logistics methods that can let buyers know the delivery status of goods at any time?
The third principle: under the premise of not violating the first and second principles, choose a logistics model with higher cost performance.
Tip: for new sellers, I suggest you choose "international mailbox" first. For sellers whose average item is close to but less than 500g, it is recommended to choose "EMS".
-International e-mail:?
International mailbox treasure uses EMS network to deliver goods in domestic section; After exporting to the United States, the US Postal Service will use its domestic first-class mail network (the first? Class) deliver mail. Each package provides registration and in-transit tracking services, and can automatically submit package delivery information to Yi Bei, so that buyers can automatically check the status of packages. Under normal circumstances? Complete the proper investment within 7- 10 working day, which can be said to be spending money on air parcels and enjoying the service of international express delivery.
After selecting the logistics, the next step is the release of goods and transaction management, which belong to the operational level. Since it is an operational level, new sellers can follow the tips on the page for correct operation, so I won't go into details here. ? The next thing we need to know is the most important thing in Yi Bei sales-communication service. It can be said that this aspect will directly affect your smooth transaction and buyer satisfaction.
Third, communication services?
Let's fully understand the elements of communication service from three aspects: pre-sale, sale and after-sale. -Before the sale:
Perhaps most people will feel that they have not contacted the buyer before the sale, so how to communicate? ?
In fact, although there is no direct communication with the buyer in some preparatory work before sales, what you do at this stage is to lay a solid foundation for future communication services, which will not only make you get twice the result with half the effort in sales and after-sales communication, but also greatly improve your sales efficiency. ? So how to prepare for communication before sales? ?
First of all, please stand as a buyer and consider what questions you need to ask about this product. ? Then according to the actual situation of your product, make corresponding answers. ? Finally, you can create FAQs. ? To create your own FAQ, you can: 1. Open my Yi Bei preferences. ?
2. Under the column of "Ask the seller", click the "Edit" link. ? 3. Select the options to display on the Ask Seller page. ?
4. Enter your questions and replies, and then preview the effects of frequently asked questions. ? 5. When you are finished, click Submit. ?
In FAQ, you can add at most 15 FAQs.
-For sale:
With the publication of your products, your sales in Yi Bei began, and at the same time, your communication with customers officially began. ?
Here, according to the experience sharing of many old sellers in Yi Bei, we summarized the following points for attention:
1. Friendly communication tone: Let the buyer know the attitude of the seller. "I have read your email and am actively handling it. Any problem is not a problem, as long as you contact me "; ?
2. Pay attention to the timeliness of communication: the buyer's opinions and questions should be answered in time to facilitate discussion, which can relatively avoid the buyer's bad mood. As long as customer satisfaction is the center, 99% of the problems can be solved.
-After-sales service:
After your goods are successfully sold, it does not mean that the transaction is over. At this time, our market heard or mentioned a link-after-sales service. ?
Similarly, there are many Yi Bei predecessors who have very effective after-sales service experience?
1. After the goods are successfully photographed, you can send a message to the customer, thanking the buyer for buying, and telling the buyer the transaction amount and how long it will take after receiving the payment. ?
2. Actively communicate with the buyer during the delivery and delivery process: send a collection notice after receiving the payment, indicating that the cross-border delivery takes longer than the buyer's domestic shopping delivery, as well as customs factors, indicating that the package will be delivered as soon as possible when it is being processed; ?
3. After delivery, give the buyer a delivery notice, indicate the tracking number, check the website, and estimate the arrival time. It is better to add: under normal circumstances, it will arrive in XX days (once it cannot arrive normally, it will be easy to deal with it). If you have any questions, please feel free to contact me and I will give you a satisfactory answer. Guide buyers to negotiate with you directly when there is a problem, instead of resorting to complaints.