Network media has the characteristics of wide communication range, high speed, unlimited by time and region, detailed content, multimedia communication, vivid image, two-way communication and rapid feedback, which can effectively reduce the communication cost of enterprise marketing information. There is no store rental cost for online sales. And it has the function of realizing direct sales of products, which can help enterprises reduce inventory pressure and reduce operating costs. Internet covers the global market, through which enterprises can enter the market of any country conveniently and quickly. In particular, the second ministerial meeting of WTO decided not to impose tariffs on internet trade before the next ministerial meeting, and network marketing has built a green channel for enterprises to enter the international market.