There is basically no external market except for employees of Deyun Society and some crazy fans who will buy it.
And Deyun Washington official website has been unable to visit for many years now. I don't think it was maintained at all, and the server didn't get a new one, so it crashed. As for the trademark of Deyun Huafu, * * * requires a number of categories including clothing, shoes and hats, jewelry wall clocks, catering and accommodation, leather goods, advertising and sales.
At present, only the remaining jewelry wall clocks are still valid, others have expired, and there is no further request. It can be seen that the leek can't be cut, so the merchants have to give up fertilization.
It is said that Deyun Huafu also has a cable store now, but the business is rather bleak. Usually, the water army in Degang Guo will bring a wave of keywords such as "gown taste" and "embroidered gown" from time to time to attract a wave of traffic and let fans have a series of dreams about gowns.
For example, wearing the coat of Deyun Society is equivalent to having a close relationship with my brother, which is the same as the products that otaku buys around female idols. This is a simple idolatrous economy.
Deyun Huafu has always taken a customized high-end route. Unfortunately, this positioning has very high requirements for the brand. Either the core team has a huge reserve of civilization, can compile a history book for the gown, or even engage in a literature and history research project.
Then it is touted and hyped from top to bottom, thus becoming a high-end civilized product with national reputation and communication power.
It's a pity that Degang Guo lacks everything, but what they lack most is civilization. Apart from occasionally posting some famous chicken soup quotations in Weibo, reciting some fragments of prehistoric jokes in cross talk or talk shows, nothing can be done.
For example, the slogan of Deyun Huafu is "Selected Successful People" and "Meet Your Needs", and the vendors in the night market near our home can make a whole hundred quotations.
Deyun Society, on the other hand, uses it to promote hundreds or even tens of thousands of customized clothes, which shows how condescending Boss Guo is to fans and really treats them as paramecium.
If the civilization is not good, it may be that the audience's spending power is too strong, that is, more than 70% are high-end people. Once more stupid groups are assembled, it is really enough to support a niche brand with a serious imbalance in cost performance.
In fact, this is the form of Yu Qian Daxing Racecourse. Tickets and equestrian training are superficial. Uncle Yu's real way to get money is to formally join the senior member club. Those rich people join the club not to shoot pheasants and ponies, but to exchange resources and contacts.
However, the main audience of Deyun Society is young women, and most of their student parties are based on the Internet. Their financial ability can be exhausted by buying a plane ticket, and there is no way to support a coat brand far from the market price.
There are many brands of coats on Taobao JD.COM, and you can buy very good styles for two or three hundred, not to mention embroidery. You can embroider all your family photos.
You can embroider all your family photos. I really think that a few soft articles and navy posts can convince everyone that Degang Guo is the only authentic embroidered robe in the world, worth tens of thousands.
There are also restrictions on quality products. No matter how exaggerated it is, it is impossible to sell shit as gold.
To put it bluntly, after the Degang Guo fire, we engaged in a series of peripheral products, catering and clothing, but all ended in failure. Now Degang Guo's main partner is Kangaroo Country, but its current contact with China is a bit ambiguous.
Especially in the field of economic cooperation, so boss Guo wants to squeeze the kangaroo country dry, but also consider the big environment, which can only be half-hidden and half-hidden, and its role is not very prominent.
Although businessmen have all kinds of cross-border dreams, they are actually cruel. After all, there are only a few leek stocks, and they are still being screened and refreshed.
It is not sustainable to fish and squeeze juice without eating. What's more, you always want to make money with some rubbish with poor quality and high price, which is even more hopeless.