Network marketing. The full name of jewelry online marketing is jewelry online direct selling, which belongs to a form of direct selling. It is the product of combining the marketing practice of jewelry enterprises with modern information communication technology and computer network technology. Refers to various marketing activities (including online research, online new product development, online promotion, online distribution, online services, etc.). ) is an enterprise based on electronic information technology, with computer network as the medium and means. The role of jewelry online advertising is online marketing. Jewelry online marketing can be divided into broad sense and narrow sense according to its realization mode. In a broad sense, jewelry network marketing refers to the marketing activities carried out by enterprises using all computer networks (including intranet, EDI industry system private network and Internet). In a narrow sense, jewelry online marketing refers to internet marketing. Internet, the largest computer network system in the world.