Or equivalent to five Hunan International Convention and Exhibition Centers.
According to a data obtained by the reporter from Changsha Convention and Exhibition Office, the exhibition area of Changsha ranks 20th in the national city rankings, and among the six central provinces, the exhibition area is only higher than that of Taiyuan. For a city that has held many large-scale exhibitions of national brands, this situation is indeed a bit shabby. However, this situation will soon change. The reporter was informed that the preparations for the new exhibition hall in Changsha have entered the practical stage. ? The specific plan hasn't come out yet, but the site selection scope is probably set at Hongxing, and the construction area is initially set at about 200,000 square meters, which may be adjusted according to the actual situation. ? Informed sources revealed.
Due to the limited exhibition area, Changsha has been unable to undertake large-scale exhibitions in recent years. It is understood that at present, the largest exhibition hall in Changsha, Hunan International Convention and Exhibition Center, has a construction area of about 40,000 square meters, which may be five times larger after the new exhibition hall is completed.
Shen Xiao, director of the Business Guidance Division of Changsha Convention and Exhibition Office, said that from the function of the exhibition hall, since 2005, all newly-built convention and exhibition centers at home and abroad have been presented in the form of a one-story building. This means that the new exhibition hall is likely to be a one-story building, which will also break the multi-story building structure of Changsha main exhibition hall.
The exhibition hall problem is the bottleneck of the development of Hunan convention and exhibition industry
In Shen Xiao's words, the exhibition hall problem is the bottleneck of the development of Hunan convention and exhibition industry. At the upcoming 20 12 China Hunan International Agricultural Expo, this syndrome has been highlighted.
? The exhibition hall of the Agricultural Expo was selected in the Red Star Convention and Exhibition Center, with three floors and a total area of more than 30,000 square meters. Although the price of the booth on the first floor is relatively high, several leading enterprises are vying for a booth on the first floor everywhere. On June 5438+ 10, the booth on the first floor has been booked. Although the booth on the second floor was barely booked this year, it was far less popular than the first floor. ? Zhao Deng, Minister of Investment Promotion Department of the Organizing Committee of the Agricultural Expo, introduced. Judging from the exhibitions over the years, the traffic on the second floor is only half of that on the first floor. ? The Agricultural Fair has been held for 13 times, and the problem of how to improve the quality year by year and realize branding is before us. If the previous sessions were the market cultivation stage, then the requirement now is to improve the quality. First of all, limited by the height, the second and third floors can not achieve high-quality image packaging. Secondly, from the perspective of the cost performance of the exhibition flow and packaging cost, the merchants on the second and third floors are reluctant to invest. ? Zhao Deng is very helpless about this.
Shen Xiao believes that the bottleneck brought by the exhibition hall to Hunan's exhibition industry is far more than the dilemma of exhibition branding. ? Due to the load-bearing problems on the second and third floors, the related exhibitions of heavy machinery can't make use of the upper floor space, and the area of more than 10,000 square meters on the first floor is too small for any large-scale exhibition.
At the same time, the current exhibition hall in Changsha adopts the glass curtain wall structure at that time, which directly leads to the strong influence of external light on the exhibition hall, which is a fatal blow to jewelry exhibitions, space stations and other exhibitions with strict lighting requirements. Even if this city is chosen, no suitable venue can be found. ?
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Hunan convention and exhibition industry will usher in changes.
As for the new super-large exhibition hall, Shen Xiao said that Hunan's convention and exhibition industry may usher in a spring of development. In addition to the diversification of exhibition content, the ability to host large-scale exhibitions will raise the industry to a new height. ? Changsha is located in the middle of China. It has held many national-level large-scale exhibitions and is the venue of the fifth national sugar and wine party. But when it was held for the last time, it was clearly realized that with the growth of economic volume, if the site problem was not solved, the exhibition of the national name could not land here. We made a survey and found that an exhibition with a national name needs an area of at least 65,438+10,000 square meters. If this venue covering an area of 200,000 square meters is completed, it means that Changsha will once again have the conditions to hold a national exhibition. An exhibition of 100,000 square meters and an exhibition of 100,000 people have completely different impacts on the local economy and industry development. With the landing of national brand exhibition, it means the arrival of a spring in the development of Hunan convention and exhibition industry. ?
Before the completion of the new pavilion, Shen Xiao thought that the organizing committee was crucial in establishing the tour guide system. ? The second and third floors are naturally faced with crowd diversion, so the organizing Committee should make the booths on the second and third floors give visitors a more intuitive visual impact on the exhibition and guidance system, thus playing the role of guidance and recommendation. ?