Because the store showcase props are the main carrier to display goods, just like the furniture in the family, they should not only put as many clothes, furnishings and artworks as possible, but also have affinity and personality, showing a family's cultural level and style, and also showing a family's economic strength, so is the design of the store showcase. Whether it is a department store, a shopping center or a specialty store, the future development trend of competition is to position themselves towards their respective target markets, and to establish a warm and infectious space environment for shopping, entertainment and leisure for the target customers. Therefore, the design of showcase should be as elaborate as the design of furniture, grasp the design function of jewelry showcase, and integrate design elements with design ideas, concepts and creativity.