1, brand positioning and design style: Ji Fanzhe, as a luxury brand, has unique jewelry design, pays attention to details and shows elegant and exquisite style. His products often use high-quality materials, such as gold and diamonds, which are not only beautiful, but also have certain value preservation. Although Givens is also a luxury brand, its positioning is more inclined to the combination of Nordic design style and oriental cultural heritage, without preserving value.

2. Price and after-sales service: In terms of price, Ji Fanzhe's jewelry is often higher than Ji's, because Ji Fanzhe's brand positioning and material cost are higher, and Ji's price is more favorable, but the cost performance is not as high as Ji Fanzhe's jewelry.

3. Ji He Ji Fanzhe is a well-known brand in the jewelry industry, with a certain market share and consumer groups.