Lao Fengxiang is a century-old national brand and a famous jewelry brand in China. As a listed company and one of the top 500 enterprises in China, Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store, which was founded in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.

Lao Fengxiang, founded in 1848, has experienced 170 years and is a century brand of Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.

Lao Fengxiang development:

Lao Fengxiang adheres to the brand development strategy and brand marketing strategy for a long time, takes the brand as the guide, expands the national market, and improves the marketing network layout. The leap-forward development strategy of enterprises has achieved remarkable results. Lao Fengxiang has more than 700 chain stores and more than 2,300 sales outlets in China, with a market coverage rate of over 90%, and is in a leading position in the industry.

On this basis, Lao Fengxiang accelerated the pace of overseas expansion. In 20/0/2, Kloc opened the first foreign Laofengxiang store in Sydney, Australia, and began to expand to Hong Kong, Macao, Europe and America. In marketing strategy, we should adhere to the idea of "innovation drives transformation and development".