Niannianfu Jewelry Company is a large-scale jewelry enterprise integrating the production, processing, wholesale, retail and self-import and export of gold, platinum and inlaid jewelry. The company has a jewelry company that designs, processes, sells and displays on behalf of customers, and has introduced more than 300 sets of international advanced jewelry from Italy and Japan. There are more than 600 kinds of jewelry at home and abroad, and the products cover more than 90% of the area, forming a crisscross marketing network.

Company brands include "Happiness of the Year", "Huifu International" and "Huifu". "Niannianfu" is a brand specializing in the sales of precious metal jewelry, high-end jadeite and precious stones. Huifu International is a brand specializing in selling high-end jadeite, high-end gemstones and crystals. Huifu specializes in the processing and design of precious metals, precious stones, minerals and jewelry, involving development, production and sales companies.